Senior Brand Manager

Sobi; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading biopharmaceutical company is seeking a strategic Brand Lead to manage UK & Ireland marketing initiatives for a key brand. This hybrid role involves leading cross-functional teams, executing marketing strategies, and collaborating with global colleagues to deliver impactful patient solutions. Ideal candidates possess significant experience in the pharmaceutical industry, particularly in nephrology, and demonstrate strong commercial acumen and leadership skills.

Benefits

Emphasis on work/life balance

Collaborative environment

Opportunities for professional growth

Diversity and Inclusion initiatives

Competitive compensation package

Qualifications

• 5 years’ brand/marketing experience in the pharmaceutical industry.
• Degree in a relevant field – scientific, medical, or business preferred.
• Experience in Nephrology or Haematology strongly preferred.

Responsibilities

• Own and execute the UK & Ireland marketing strategy across two therapeutic areas.
• Lead the development and roll-out of brand plans.
• Drive omnichannel marketing initiatives with strong digital execution.

Skills

Strategic vision

Commercial acumen

Cross-functional leadership

Analytical thinking

Collaboration

Education

Degree in relevant field

Tools

Veeva

Salesforce

Qlik

Job description

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We’re looking for a strategic, hands-on Brand Lead to take full ownership of UK & Ireland marketing initiatives for one of Sobi’s most important brands — established in haematology, and on the cusp of a high-profile expansion into nephrology. You will lead cross-functional teams, steer national strategy, and collaborate closely with global colleagues to bring life-changing treatments to patients.

This is a pivotal opportunity to drive the success of a brand at the intersection of strong legacy and future growth — while representing the voice of the UK affiliate on the global stage. Occasional travel, including overnight stays and weekend work, may be required for congresses, training events, and cross-market coordination.

The position is a hybrid role, with an expectation of being at the office 1 day per week as a minimum in Granta Park, Cambridge, reporting to the Business Unit Director – Haematology and Nephrology.

Your impact will include

• Own and execute the UK & Ireland marketing strategy across two therapeutic areas
• Lead the development and roll-out of brand plans, adapting global strategy for local needs
• Drive omnichannel marketing initiatives with strong digital execution and metrics
• Engage and build relationships with KOLs, patient organisations, and healthcare stakeholders
• Act as Patient Support Programme Lead for both established and future initiatives
• Coordinate with market access and medical teams to support HTA submissions and training
• Monitor brand performance, optimise budget, and contribute local insight to global strategy

About you

You bring strong commercial acumen and strategic vision, balanced by a hands-on approach to execution. You’re comfortable leading cross-functional teams, shaping conversations with senior stakeholders, and representing the UK affiliate within global projects. Agile, analytical, and collaborative, you thrive in a dynamic, purpose-driven environment and are ready to make a real impact in rare disease.

What we’re looking for

• Minimum 5 years’ brand/marketing experience in the pharmaceutical industry; experience in Nephrology is highly desirable
• Degree in a relevant field – scientific, medical, or business preferred
• Haematology or nephrology experience (in marketing or sales) strongly preferred
• Proven success with both established brands and product launches
• Experience working in a matrixed, cross-functional environment (local and global)
• Strong knowledge of omnichannel and digital platforms (e.g., Veeva, Salesforce, Qlik)
• Deep understanding of the NHS and funding/reimbursement processes in the UK & Ireland

Here at Sobi, we live by our core values: Care, Ambition, Urgency, Ownership, and Partnership!

Additional Information

How to apply

We have an ongoing selection process for this recruitment and ask you to send your application as soon as possible. Click apply and include your resume in English.

Why Join Us?

Here at Sobi, our mission and culture inspire us daily. Here are a few reasons to join our team:

• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Opportunities for professional growth
• Diversity and Inclusion
• Competitive compensation
• Making a positive impact to help ultra-rare disease patients in need of life-saving treatments

We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. Our dedicated management team and stellar Board drive our success. We believe in making a positive impact in others’ lives because that’s what we do. If you want a career that uses your talents to make the world a healthier place, we may have a job for you.

We value our employees highly and support their health and happiness through a comprehensive benefits package.

Sobi Culture

At Sobi, we refuse to accept the status quo. Our focus on rare diseases drives us to innovate and find new ways to help patients. As a specialized biopharmaceutical company, we turn research into groundbreaking treatments, making medicine more accessible and opening new possibilities. We believe in strong partnerships with patients, stakeholders, and partners to create solutions that serve those affected by rare diseases and support sustainable growth.