Senior Brand Manager

JR United Kingdom; London; On-site; GBP 65,000; Full time

Job summary

An established industry player is seeking a Senior Brand Manager to lead creative strategies that enhance customer experiences and drive sales. This role involves developing in-restaurant marketing assets, collaborating with cross-functional teams, and managing a creative team. You'll be at the forefront of innovative campaigns that engage millions of guests daily. If you're passionate about brand marketing and eager to make a significant impact in a dynamic environment, this opportunity is perfect for you. Join a global leader in the fast-food sector and contribute to its ongoing evolution and brand expansion.

Benefits

20% bonus

Flexible working arrangements

Career development opportunities

Qualifications

• 6+ years of brand marketing experience with a focus on in-restaurant strategies.
• Strong understanding of digital and printed marketing assets.

Responsibilities

• Develop and oversee in-restaurant creative assets to enhance customer experiences.
• Manage a small team and collaborate with global and local teams on brand strategy.

Skills

Brand Marketing

Creative Strategy Development

Team Management

Cross-Functional Collaboration

Customer Experience Improvement

Job description

Social network you want to login/join with:

Location: Hybrid (3 days in the office, with 1 likely being visiting restaurants)
Salary: £65,000 base + 20% bonus

Company Overview:
Join a leading global fast-food brand with a vast customer base, serving millions of guests daily worldwide. With a strong presence in the industry for several decades, this company is continuously evolving and expanding its brand presence.

Role Overview:
As a Senior Brand Manager, you will be responsible for developing and overseeing in-restaurant creative strategies that enhance customer experiences and drive sales. Reporting directly to the Head of Brand and Communications, you will work closely with senior leadership to execute brand marketing initiatives across in-store and digital platforms.

Key Responsibilities:

1. Develop and oversee in-restaurant creative assets, including printed banners, digital menu boards, window stickers, and digital screens.
2. Collaborate with global and local teams to align brand strategy and ensure consistent messaging across customer touchpoints.
3. Manage and mentor a small team, overseeing creative development and the execution of in-restaurant strategies.
4. Work closely with operations and property teams to drive customer engagement and foot traffic to kiosks and other touchpoints.
5. Lead creative initiatives for major campaigns, including new product launches, seasonal promotions, and more.
6. Be the primary point of contact for advertising and print agencies, ensuring timely and high-quality delivery of assets.
7. Monitor and analyze the impact of campaigns and suggest improvements for future marketing efforts.

Minimum Requirements:

1. 6+ years of in-person brand marketing experience (5 years if exceptionally strong).
2. Experience in managing and developing creative strategies and overseeing creative teams.
3. Previous experience working with large brands (retail, restaurant, or other industries).
4. Strong understanding of in-restaurant marketing, including digital screens, menu boards, kiosks, and printed assets.
5. Ability to collaborate with cross-functional teams, including creative, operations, and property teams.
6. Proven track record of managing and executing high-profile campaigns from concept to rollout.
7. Experience in managing or mentoring junior team members.
8. Strong understanding of customer experience and a passion for improving in-restaurant experiences.

The Benefits:

• Up to £65,000 + benefits
• Hybrid
• London

How to Apply:
If interested in this role please send your CV to Jordan Victor via the Apply Link below