Senior Brand Manager

JR United Kingdom; Leicester; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A prominent UK food company based in Leicester is looking for a Marketing Manager to lead the marketing strategy and execution for beloved brands. The ideal candidate will manage new product development and brand performance while nurturing a small team. Key responsibilities include developing brand plans, overseeing strategies, and managing partner relationships. Strong commercial acumen and a degree in marketing or business are preferred. This role offers a hybrid work model, typically requiring three days in the office.

Benefits

Enhanced pension scheme

Private health scheme

Employee discount scheme

Annual pay reviews

Training and growth opportunities

Qualifications

• Proven experience managing NPD and EPD plans end-to-end.
• Strong commercial acumen and experience with brand P&Ls.
• Strategic thinker with cross-functional collaboration skills.

Responsibilities

• Develop and execute annual brand plans across multiple brands.
• Lead brand strategy in alignment with commercial strategies.
• Manage relationships with external design and marketing agencies.

Skills

Managing NPD and EPD plans

Strong commercial acumen

Strategic thinking

Collaboration skills

Experience in convenience or catering

Education

Degree in marketing or business

Job description

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Join the Samworth Brothers Team and become part of our dynamic family!
At Samworth Brothers, we genuinely care about our colleagues and strive to create an engaging environment that values your unique contributions. We are committed to your success and offer a range of exceptional benefits that we believe supports your life and personal aspirations: -

• Enhanced pension scheme
• Private health scheme
• Employee discount scheme
• Experience annual pay reviews
• Profit related pay
• Unlock your potential through training and growth opportunities

The Opportunity
In this role you willlead the marketing strategy, innovation pipeline and brand execution across two well-known and much-loved brands within ourFood to Gocategory.

Reporting to theHead of Marketing, youll be a brand guardian and strategic thinker who knows how to turn insights into action. Youll own and drive brand plans, guide NPD from concept to launch, lead agency partners, and shape brand activation across multiple channels.

You'll also manage and develop a small team (Brand Manager and Marketing Executive), while influencing key stakeholders across the wider group.

Key Responsibilities :

• Develop and execute annual brand plans across both Urban Eat and West Cornwall Pasty Co.
• Lead brand strategy, ensuring alignment with commercial and customer strategies.
• Own the full NPD and EPD process, working closely with the category and NPD teams, bakery, and third-party suppliers.
• Manage and develop relationships with external design and marketing agencies to deliver consistent campaigns across all touchpoints.
• Own and manage brand P&Ls tracking performance against budget and identifying areas for optimisation.

We have an expectation of 3 days in the office (generally Tuesday, Wednesday & Thursday) with Monday & Friday WFH.
The Ideal Candidate
We believe that success is built upon collaboration and diverse perspectives. At Samworth Brothers, we welcome candidates who are passionate about working together to achieve greatness. As a valued member of our team, you will bring the following skills and experience: -

• Proven experiencemanaging NPD and EPD plans end-to-end from idea to shelf.
• Strong commercial acumen owning brand P&Ls, optimising spend and driving growth.
• A strategic thinker and great collaborator confident working cross-functionally and externally.
• Ideally, youll have experience working with customers inconvenience, education, contract cateringortravel channels, but this is not essential.
• A degree in marketing, business or a related field.

We also want you to thrive in an engaging and inclusive work culture where you will have the opportunity to take on personal accountability and take pride in your work. We encourage positive communication, and the building of strong collaborative relationships is essential to every role.
Join us at Samworth Brothers, where you'll be more than just a team member you'll be an integral part of our thriving family.Apply today and embark on an exciting journey with us!About UsFresh Food For Now was created in early 2019 and specialises in daily deliveries of short shelf-life products and is going from strength to strength as we can deliver to a wide range of customers with a wide range of products and brands.
At Samworth Brothers we take pride in our family feel within our businesses and work together to make things happen. We can offer you the stability of a wider group as well as the opportunities that that offers if you wish to progress your career with us. We are family and we would like to invite you to be part of that and support our teams in delivering great products to all of our customers.
Samworth Brothers do not engage with unlicensed gangmasters or third parties. Samworth Brothers will NEVER ask you for money in order to provide you with employment. If you are in any doubt, please contact an official Samworth Brothers representative.

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