Senior Brand Manager

Westland Horticulture Ltd; Huntingdonshire; On-site; GBP 45,000 - 65,000; Full time

Job summary

A fast-growing FMCG company in the UK seeks a Senior Brand Manager to lead the Peckish brand. You will be responsible for brand strategy, integrated marketing campaigns, and performance management. Required is over 5 years of brand management experience, strong analytical skills, and an entrepreneurial mindset. Join a collaborative team that values innovation and strategic input.

Benefits

Collaborative team environment

Opportunities for strategic influence

Supportive culture

Qualifications

• 5+ years of experience in brand management or marketing roles within FMCG or CPG.
• Proven track record of delivering successful brand campaigns.
• Strong analytical and commercial acumen.

Responsibilities

• Own and evolve the Peckish brand strategy.
• Lead the creation of integrated marketing campaigns.
• Monitor and analyze brand performance metrics.

Skills

Brand management experience

Strong analytical skills

Project management

Excellent communication skills

Entrepreneurial mindset

Job description

Due to exceptional growth, we’re seeking a strategic and entrepreneurial Senior Brand Manager to lead the UK’s most loved wild bird care brand - Peckish.

Westland Horticulture is a privately owned FMCG business, supplying gardening, wild bird and pet, and environmental products to major retailers, grocers, and independents. We build brands that add value, drive loyalty, and deliver commercial results.

Reporting to the Head of Marketing, you’ll be the brand guardian and growth driver for Peckish. You’ll shape brand strategy, champion the consumer, and bring bold ideas to life in a multi-million-pound, high-growth category. This role offers real autonomy and the chance to make a visible impact.

Key Responsibilities:

• Brand Strategy: Own and evolve the Peckish brand strategy to ensure it aligns with consumer insights, market trends, and business goals.
• Campaign Development: Lead the creation of integrated marketing campaigns, from insight to execution, across digital, social, PR, and in-store.
• Customer Collaboration: Represent the brand in key customer meetings and presentations – bringing brand plans to life for retail partners and supporting commercial teams with compelling sell-in stories.
• Innovation Leadership: Champion product innovation and renovation initiatives by collaborating cross-functionally with Product, Sales, and Supply Chain teams.
• Performance Management: Monitor and analyse brand performance metrics (sales, market share, brand health), making data-driven decisions to optimize plans.
• Budget Ownership: Manage the brand budget, ensuring efficient allocation and maximum ROI across activities.
• Stakeholder Engagement: Build strong relationships with internal and external stakeholders to deliver best-in-class brand activations.

Experience / Capability Criteria:

• 5+ years of experience in brand management or marketing roles within FMCG or CPG, ideally in pet or food sectors.
• Proven track record of delivering successful brand campaigns and product launches.
• Strong analytical and commercial acumen, with the ability to translate data into actionable insights.
• Experience working with creative agencies and cross-functional teams.
• Excellent project management and communication skills.
• Entrepreneurial mindset with a passion for building brands and driving growth.

Why Join us?

At Westland Horticulture, you’ll be part of a collaborative team driving innovation and success in the horticulture industry. We offer an exciting and fast-paced work environment, opportunities to influence strategic decisions, and a supportive and ambitious culture where you can make a difference.