Senior Brand Manager

COREcruitment; Greater London; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading wine distributor in London seeks a Senior Brand Manager to drive strategy and brand awareness. Key responsibilities include developing brand strategies and marketing plans, conducting market research, and collaborating with creative teams. The ideal candidate has experience in Brand Management within the Alcohol or FMCG industry. This role offers a salary of up to £60,000 with additional benefits.

Qualifications

• Experience in Brand Management within the Alcohol or FMCG industry.
• Track record of launching and growing drinks brands.
• Strong understanding of consumer preferences and industry regulations.

Responsibilities

• Develop and implement brand strategies and marketing plans.
• Conduct market research to identify consumer trends.
• Collaborate with creative teams for brand messaging.

Skills

Brand Management experience

Communication skills

Analytical mindset

Creative thinking

Tools

Microsoft Office Suite

Marketing analytics tools

Job description

Senior Brand Manager – Leading Wine Distributor – London - Up to £60,000 plus package

This is a very exciting opportunity to work with one of the most iconic wine distributors in the UK, with a reputation for growth and product range. This client has an extensive history in both On & Off trade sales along with a fast moving portfolio.

We are seeking a dynamic and passionate Senior Brand Manager to join the team and contribute to their ongoing success. The Senior Brand Manager will be responsible fundamentally for driving the strategy, growing the brand awareness and ensuring day – to – day commercial initiatives are managed.

This role will be based in a London office (Monday to Friday) and will require experience in Brand Management across the Drinks FMCG sector.

Senior Brand Manager Key Responsibilities

• Develop and implement brand strategies and marketing plans for their wine brands, with a focus on achieving sales and revenue targets.
• Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand differentiation.
• Collaborate with the creative team to develop compelling brand messaging, packaging, and marketing materials.
• Manage the budget for brand marketing initiatives and ensure cost-effective allocation of resources.
• Analyse and report on brand performance, using data-driven insights to make informed decisions and adjustments.
• Build and nurture relationships with key stakeholders, including distributors, retailers, and industry influencers.
• Monitor and protect the brand's reputation, ensuring all marketing activities align with their brand values and quality standards.
• Stay updated on industry trends and regulatory changes related to wine marketing and branding.

The ideal Senior Brand Manager

• Previous experience in Brand Management within the Alcohol or wider FMCG industry.
• Proven track record of successfully launching and growing drinks brands.
• Strong understanding of the drinks market, consumer preferences, and industry regulations.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset with the ability to translate data into actionable insights.
• Creative thinker with a passion for storytelling and brand building.
• Proficiency in Microsoft Office Suite and marketing analytics tools.

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment - [e-mail]