Senior Brand Manager

JR United Kingdom; City Of London; On-site; GBP 70,000; Full time

Job summary

A prominent agency seeks a Freelance Senior Brand Manager for its FMCG Food & Drinks portfolio. With an ASAP start, the role offers a dynamic environment focused on strategic category management, market execution, and cross-functional collaboration to drive growth and influence at senior levels. The position supports a hybrid working policy, aligned with the commitment to diversity and inclusion within the organization.

Qualifications

• Experience in Senior Brand Management, ideally in food & drinks or FMCG.
• Strong strategic and analytical skills with a focus on commercial viability.
• Familiar with process models and toolkits for market launches.

Responsibilities

• Support and execute strategy for the Core portfolio across Europe.
• Lead project delivery and optimize portfolios to enhance profitability.
• Engage with cross-functional teams and manage external partnerships.

Skills

Strategic Thinking

Business Planning

Portfolio Management

Commercial Awareness

Consumer Insights

Analytical Skills

Stakeholder Engagement

Cross-Functional Collaboration

Job description

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Senior Brand Manager, london (city of london)

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Client:

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

Freelance Senior Brand Manager – FMCG Food & Drinks

ASAP start

3-month FTC (potential to extend)

70K pro-rated

Key Responsibilities:

• Support the Category Lead in shaping and refining the European vision and strategy for the Core portfolio, including pricing.
• Analyse consumer behaviour and competitor activity to inform strategic decisions.
• Lead the execution of Core portfolio plans across Europe, including NPDs, innovations, line extensions, and geographic expansion.
• Oversee ongoing portfolio optimization and cost management to drive profitability.
• Develop and deliver toolkits and go-to-market models for in-market execution.
• Inspire internal teams around the Core portfolio vision and plans.
• Lead end-to-end project delivery for Core portfolio initiatives.
• Navigate internal stage-gate processes to ensure timely and effective delivery.
• Track Core category performance and key marketing KPIs across Europe.
• Manage central budgets for Core portfolio projects.
• Integrate internal and external best practices to enhance strategy and execution.
• Collaborate across functions (e.g., Insight, R&D, Creative, Finance, Commercial) in a matrixed environment.
• Engage internal and external stakeholders, including senior leadership and bottling partners, to align on strategy and execution.
• Manage relationships with external agencies as needed.

Skills & Experience

• Experience as a Senior Brand Manager for ideally food & drinks background, or FMCG background
• Strong strategic thinking and business planning capabilities
• Deep understanding of category, brand, and portfolio management
• Commercial awareness with experience in pricing, profitability, and cost management
• Proficient in interpreting consumer insights and behaviour data
• Ability to monitor and respond to competitive activity
• Skilled in translating data into actionable strategy
• Familiarity with stage-gate or gated project delivery processes
• Experience developing go-to-market models, toolkits, and launch plans
• Ability to manage budgets and track marketing KPIs
• Strong analytical skills to assess performance and identify improvement areas
• Excellent stakeholder engagement and influencing skills, including at senior levels
• Strong cross-functional collaboration, ideally in a matrixed organisation

Location & Workplace Policy

• Hybrid working policy, 3 days in the office (west london)

If you would like a confidential chat about this role or your next career move, then please get in contact with me: [emailprotected] or connect via LinkedIn: Ellen O’Mahony

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities.

As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/