Senior Brand Manager

Sobi; Cambridge; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Sobi seeks a strategic Brand Lead to oversee marketing initiatives for pivotal brands in haematology and nephrology. The successful candidate will own marketing strategies in the UK & Ireland, leading cross-functional teams while navigating a dynamic environment. Engaging with key stakeholders, the role requires strong commercial acumen and a minimum of 5 years' experience in the pharmaceutical sector, preferably with nephrology background.

Qualifications

• Minimum 5 years' brand/marketing experience in pharmaceutical.
• Experience in Nephrology highly desirable.
• Haematology or nephrology experience preferred.

Responsibilities

• Own and execute UK & Ireland marketing strategy.
• Lead development and roll-out of brand plans.
• Monitor brand performance and optimize budget.

Skills

Commercial acumen

Strategic vision

Digital execution

Omnichannel marketing

Stakeholder engagement

Education

Degree in relevant field

Tools

Veeva

Salesforce

Qlik

Job description

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We’re looking for a strategic, hands-on Brand Lead to take full ownership of UK & Ireland marketing initiatives for one of Sobi’s most important brands — established in haematology, and on the cusp of a high-profile expansion into nephrology. You will lead cross-functional teams, steer national strategy, and collaborate closely with global colleagues to bring life-changing treatments to patients.

This is a pivotal opportunity to drive the success of a brand at the intersection of strong legacy and future growth — while representing the voice of the UK affiliate on the global stage. Occasional travel, including overnight stays and weekend work, may be required for congresses, training events and cross-market coordination.

The position is a hybrid role, with an expectation of being at the office 1 day per week as a minimum in Granta Park, Cambridge, reporting to the Business Unit Director – Haematology and Nephrology.

Your impact will include

• Own and execute the UK & Ireland marketing strategy across two therapeutic areas
• Lead the development and roll-out of brand plans, adapting global strategy for local needs
• Drive omnichannel marketing initiatives with strong digital execution and metrics
• Engage and build relationships with KOLs, patient organisations and healthcare stakeholders
• Act as Patient Support Programme Lead for both established and future initiatives
• Coordinate with market access and medical teams to support HTA submissions and training
• Monitor brand performance, optimise budget, and contribute local insight to global strategy

About you

You bring strong commercial acumen and strategic vision, balanced by a hands-on approach to execution. You’re comfortable leading cross-functional teams, shaping conversations with senior stakeholders, and representing the UK affiliate within global projects. Agile, analytical and collaborative, you thrive in a dynamic, purpose-driven environment and are ready to make a real impact in rare disease.

What we’re looking for

• Minimum 5 years’ brand/marketing experience in the pharmaceutical industry, experience in Nephrology is highly desirable
• Degree in a relevant field – scientific, medical or business preferred
• Haematology or nephrology experience (in marketing or sales) strongly preferred
• Proven success with both established brands and product launches
• Experience working in a matrixed, cross-functional environment (local and global)
• Strong knowledge of omnichannel and digital platforms (e.g. Veeva, Salesforce, Qlik)
• Deep understanding of the NHS and funding/reimbursement processes in the UK & Ireland

Here at Sobi we live by our core values: Care, Ambition, Urgency, Ownership and Partnership!