Senior Brand Manager

Twinings; Andover; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Onsite gym

Wellbeing centre

Pension matching

Private medical (BUPA)

Electric car scheme

Digital Nomad allowance

Recharge days

Birthday off

Growth across ABF group

25 days holiday

Job summary

Twinings, a leading name in wellbeing drinks, is seeking an innovation-led Senior Brand Manager to drive premium portfolio growth through new product development and renovations.

You will lead cross-functional teams across R&D, Insights, Category, Supply Chain and Commercial to bring ideas to life, manage the pipeline, and translate consumer insights into compelling propositions for launches and ongoing portfolio optimization. Andover 2 days a week.

Qualifications

• Experience building brands in FMCG with an NPD track record.
• Advantageous to have a feel for challenger or wellbeing categories.
• Ability to translate consumer insights into commercial campaigns.

Responsibilities

• Lead innovation and renovation projects from idea through to launch with cross-functional teams (R&D, Insights, Category, Supply Chain, Commercial).
• Build business cases using consumer insight, market data and commercial analysis.
• Manage the innovation pipeline and support delivery of the brand growth plan.
• Develop product propositions, pack designs and launch plans that create value for consumers and customers.
• Monitor portfolio performance and identify opportunities to improve, optimise or renovate existing products.
• Support portfolio and category reviews with insight-led recommendations for future opportunities.
• Partner with internal and external stakeholders to ensure timely, within-budget project delivery.
• Stay connected to consumer trends, competitor activity and emerging opportunities in tea and wellness.

Skills

FMCG brand management

NPD track record

Cross-functional collaboration

Job description

Marvel FMCG has been retained by Twinings, a leading name in both hot and cold wellbeing drinks, empowering millions of people to get the most out of life. Over the past four years they've repositioned the brand as a leader in wellbeing — through strong innovation, including their move into cold sparkling tea, and step-change marketing backed by serious media investment. The result: standout growth, and the number one tea brand among under-35s and in London.

They've built an organisation designed to be in flow, where everyone has a pivotal role to play. With real momentum behind them, they're now entering the next phase of growth. That's the business you'd be joining.

The role

This is an innovation-led Senior Brand Manager role, with responsibility for developing and delivering the premium portfolio growth agenda.

It's a portfolio role with a strong focus on bringing innovation and renovation projects to market. You'll help identify growth opportunities, develop compelling propositions, and work cross-functionally to deliver launches that drive the portfolio forward. You'll contribute to longer-term portfolio thinking, but success here comes from turning plans into action and delivering results in market.

What you'll be doing

• Leading innovation and renovation projects from idea through to launch, working closely with R&D, Insights, Category, Supply Chain and Commercial teams.
• Building business cases and project recommendations using consumer insight, market data and commercial analysis.
• Managing the innovation pipeline and supporting delivery of the brand growth plan.
• Developing product propositions, pack designs and launch plans that create value for consumers and customers.
• Monitoring portfolio performance and identifying opportunities to improve, optimise or renovate existing products.
• Supporting portfolio and category reviews with insight-led recommendations on future opportunities.
• Partnering with internal and external stakeholders to ensure projects are delivered on time, in full and within budget.
• Staying connected to consumer trends, competitor activity and emerging opportunities within tea, wellness and beverage categories.

Who Twinings is looking for

You've built brands in FMCG and you've got the NPD track record to prove it — ideally with a feel for challenger or wellbeing categories, though it's the instinct that matters more than the exact background. Your creativity and curiosity know no bounds; you're always stretching into new spaces. You see solutions where others see barriers, especially when regulation gets tricky.

You can balance the bigger picture with the practical realities of delivery. You're comfortable moving between consumer insight, commercial evaluation and project execution, and you enjoy working with cross-functional teams to bring ideas to life.

You thrive on making things happen. You enjoy managing multiple projects, influencing stakeholders and navigating complexity to deliver results. Whether it's progressing a new product launch, solving challenges along the development journey, or spotting opportunities within the existing range, you're motivated by turning ideas into commercial success.

You're brave. You challenge the norm. You're commercial to your core — always alive to value for the company, the category and the consumer. And you're resilient enough to ride the bumps and keep going.

We value it, but we don't measure people by years alone. If your time's been shorter and your instinct is sharp, tell us your story.

What Twinings offers

Yearly bonus, flexible working, 25 days holiday plus bank holidays (with buy/sell options), onsite gym and wellbeing centre, matched pension up to 10%, BUPA private medical, electric car scheme, a four-week Digital Nomad allowance, recharge days, your birthday off and the chance to grow across the wider ABF group.

Andover 2 days a week

If this feels like your next chapter

Twinings believes diversity drives innovation, and welcomes people of every background, identity and experience.

Reasonable adjustments to the process are no problem — just let us know what you need.

And if you don't feel you meet every line above, come to us anyway.

You'll hear back within 2 working days. Always.