Senior Brand Executive

Tatti Lashes; Manchester; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Tatti Lashes, a fast-growing beauty brand, headquartered in Liverpool with our Manchester office team, is seeking a Brand Campaigns Manager. You will own integrated campaigns from strategy through launch and act as the central brand hub for every project, coordinating with Ecommerce, NPD, Partnerships, Influencer Marketing and Creative to bring moments to life.

This is a storytelling role focused on measuring impact and shaping what comes next.

Qualifications

• Proven experience owning integrated brand campaigns end-to-end.
• Strong storytelling across multiple channels.
• Experience collaborating with Ecommerce, Partnerships, Influencer Marketing and Creative teams.
• Excellent organisational and project management skills.
• Comfortable presenting plans and results to senior stakeholders.

Responsibilities

• Own end-to-end management of integrated brand campaigns, from strategy through to launch.
• Pull plans across marketing and digital teams, working with Ecommerce, NPD and senior management.
• Build strong creative briefs and guide with the Creative team to bring concepts to life.
• Lead an always-on brand stories playbook across channels and calendar.
• Present campaign progress and results to cross-functional teams.

Skills

Integrated campaigns

Storytelling

Cross-functional teamwork

Presentations

Brand voice

Job description

Tatti Lashes is a fast-growing, direct-to-consumer beauty brand, headquartered in Liverpool, with our marketing

team based out of the Manchester office. We're a hands-on, fast-paced team where people take real ownership of

their area — this isn't a business where you sit back and manage from a distance.

The Role

Confidently owns the management of integrated brand campaigns from strategy through to launch, acting as the

central brand hub for every project and campaign. You'll pull plans together across the wider marketing and

digital teams — working closely with Ecommerce, NPD and Senior Management to drive always-on brand

moments — and partner with Partnerships, Influencer Marketing, Organic Social and Creative to bring it all to

life. At its core, this is a storytelling role: measuring impact and using the results to shape what comes next.

What You'll Own

• Integrated brand campaigns, from strategy through to launch
• The brand hub — coordinating projects and campaigns across teams
• The always-on brand content calendar and playbook
• Creative briefs and campaign toolkits
• Campaign reporting and impact analysis

Key Responsibilities

• Own the end-to-end management of integrated brand campaigns, from strategy through to launch, acting as the go-to brand hub for every project
• Pull plans together across the wider marketing and digital teams, working closely with Ecommerce, NPD and Senior Management to drive always-on brand moments
• Build strong creative briefs and work closely with the Creative team to bring concepts to life that generate awareness while staying true to brand identity and tone of voice
• Lead an 'always-on' playbook of brand stories that pulse throughout the year across channels, helping build out briefs and populate the brand content calendar
• Present regularly to cross-functional teams — Digital, Ecommerce, NPD and Senior Leadership — to introduce campaigns, share plans, track progress and report results
• Produce well-organised campaign toolkits and decks, bringing assets and plans together for the wider team to use
• Submit detailed briefs for specific asset needs — video, educational graphics, paid digital — tracking progress closely with Creative to hit deadlines
• Proofread visual assets and copy, including video scripts, stills and headlines, to keep a consistent tone of voice across every brand touchpoint
• Work closely with Partnerships, Influencer Marketing, Organic Social and Creative to bring brand moments to life as a professional storyteller
• Analyse campaign results to provide short and long‑term strategic recommendations
• Work with the Ecommerce team on how brand activations and launches land on‑site, including Shopify product and landing pages

About You

• Beauty experience preferred
• Proven experience owning integrated brand campaigns end-to-end, from strategy through to launch
• A natural storyteller, confident bringing brand moments to life consistently across every channel
• Comfortable presenting plans and results to cross-functional teams and senior stakeholders
• Sharp eye for proofreading copy and visual assets to keep tone of voice consistent
• Proactive, with the confidence to work directly with external agencies to support events
• Collaborative — used to working closely with Ecommerce, NPD, Partnerships, Influencer, Social and Creative teams rather than in a silo
• Experience delivering multiple product launches
• Excellent organisation and project management skills

Reports to: Marketing Manager

Location: Manchester office

Working pattern: Hybrid – 3 days in the office, 2 days from home