Senior Brand Events Lead (National & B2B)

Byd Company; Uxbridge; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Pension scheme

Commuting allowance

Car Salary Sacrifice Scheme

25 days annual leave

Private healthcare

Team-building events

Job summary

BYD Europe is seeking a Senior Events Executive to support the Head of Event across strategy, planning, execution and evaluation of a national and B2B events programme. You will partner with internal teams, agencies and suppliers to deliver high‑quality experiences that strengthen BYD/DENZA brands, drive engagement and support sales.

This is a fast-paced, commercially minded role requiring strong organisational and negotiation skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Event Management or related discipline; equivalent professional experience considered.
• Minimum 2 years' experience in event planning/management or experiential marketing; automotive sector desirable.
• Strong project management skills; ability to manage multiple projects, deadlines and stakeholders.
• Excellent organisational skills and attention to detail.
• Calm, proactive problem-solver with strong communication and negotiation abilities.

Responsibilities

• Develop and maintain annual events calendar with UK team to maximise brand exposure, engagement, test drives and sales.
• Support planning and delivery of new product launches and high-profile events (e.g., Goodwood Festival of Speed).
• Lead end-to-end management of national B2C and B2B events with agencies, suppliers and internal teams.
• Coordinate on-site activations, logistics, staffing, materials and uniforms for events.
• Brief, train and motivate event teams; ensure consistent brand execution.
• Contribute to post-event reporting and ongoing process improvements.

Skills

Project management

Organisational skills

Communication skills

Negotiation

Supplier management

Microsoft Office

Event management tools

Education

Bachelor's degree in Marketing/Communications/Event Management

Tools

Microsoft Office

Event management software

Job description

BYD Europe is seeking a Senior Events Executive to support the Head of Event across strategy, planning, execution and evaluation of a national and B2B events programme. You will partner with internal teams, agencies and suppliers to deliver high‑quality experiences that strengthen BYD/DENZA brands, drive engagement and support sales.

This is a fast-paced, commercially minded role requiring strong organisational and negotiation skills.