Senior Brand Designer — Design Systems & Visual Storytelling

Tesco UK; Digswell; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Tesco Stores Limited is seeking a Senior Integrated Designer to shape Tesco's visual brand expression across digital, print, social, in-store and motion channels. You will develop design systems, toolkits and frameworks, translating brand strategy into distinctive, scalable creative solutions.

You will collaborate with Brand Expression, Marketing, Content, UX and Creative Studio teams to ensure consistency, quality and innovation while mentoring junior designers and partners.

Qualifications

• Significant experience in integrated design, brand design or visual identity development within an agency, in-house brand team or creative studio.
• Proven experience creating, evolving and implementing brand identities, design systems, toolkits and scalable creative frameworks.
• A strong portfolio demonstrating exceptional creative craft across digital, print, motion and experiential touchpoints, with excellent typography, layout, art direction and visual storytelling skills.

Responsibilities

• Developing and evolving Tesco's visual brand expression across a range of customer-facing touchpoints.
• Creating distinctive design systems, brand assets, toolkits and frameworks that drive consistency while allowing for creative flexibility.
• Bringing brand strategy, positioning and principles to life through engaging and scalable creative solutions.
• Ensuring brand assets and guidelines are consistently applied across digital, print, social, motion and in-store channels.
• Collaborating closely with Brand Expression, Marketing Comms, Content, UX and Creative Studio teams to deliver seamless and connected brand experiences.
• Championing exceptional creative craft and helping to raise the quality and consistency of design output across the business.
• Influencing stakeholders through clear creative thinking, strong visual storytelling and well-articulated design rationale.
• Staying ahead of emerging design, technology and motion trends, bringing fresh ideas and innovation into Tesco's visual expression.
• Supporting the development of new brand assets, creative frameworks and design principles that enhance brand distinctiveness.
• Acting as a brand guardian, ensuring all work aligns with established standards while identifying opportunities to evolve and strengthen the brand.
• Helping to grow Brand Expression capability within the Creative Studio by contributing to ways of working, processes and team development.
• Coaching and supporting junior designers, freelancers and creative partners where required.
• Following our Business Code of Conduct and always acting with integrity and due diligence.

Skills

Integrated design

Brand design

Visual identity

Figma

DAM platforms

Design systems

Modular design

Multichannel design

Stakeholder management

Presentation skills

Motion design

Animation

Creative craft

Agile ways of working

Coaching designers

Tools

Figma

DAM platforms

Workflow management systems

Job description

Tesco Stores Limited is seeking a Senior Integrated Designer to shape Tesco's visual brand expression across digital, print, social, in-store and motion channels. You will develop design systems, toolkits and frameworks, translating brand strategy into distinctive, scalable creative solutions.

You will collaborate with Brand Expression, Marketing, Content, UX and Creative Studio teams to ensure consistency, quality and innovation while mentoring junior designers and partners.