Design Leader: General Merchandise & Brand Experience

Tesco UK; Digswell; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Tesco Stores Limited is seeking a Lead Design Manager to shape the creative future of our General Merchandise business. You will lead the vision for Seasonal Events, Paperchase, Go Cook, Papershop, and Practical Home, driving distinctive design that strengthens brand perception and commercial performance.

You will inspire and develop a high-performing design team, partner with Category Directors and cross-functional stakeholders to align creative output with customer strategy and store

Qualifications

• Significant experience in senior creative or design leadership roles.
• Proven success delivering brand, product and category design strategies.
• Experience leading large-scale campaigns and customer propositions.
• Strong track record of building and developing high-performing creative teams.
• Expertise in brand development, visual storytelling and customer experience design.
• Strong understanding of consumer trends and insights.
• Experience managing end-to-end design and product development.
• Ability to influence senior stakeholders and work cross-functionally.
• Experience managing agencies, suppliers and creative partners.
• Strong project, budget and resource management skills.
• Excellent communication, presentation and storytelling abilities.
• A portfolio demonstrating excellence in brand, product and retail design.
• Ability to combine strategic thinking with hands-on creative leadership in a fast-paced environment.

Responsibilities

• Define and lead the creative vision for General Merchandise, delivering distinctive, customer-led design.
• Champion insight-led innovation by translating customer needs and market trends into propositions.
• Transform the execution of key seasonal events and trading moments.
• Own the creative direction across Seasonal Events, Paperchase, Go Cook, Papershop & Stationery and Practical Home.
• Strengthen Tesco's famous categories through outstanding creative leadership.
• Lead the development of category-defining products and hero ranges.
• Inspire and develop a high-performing design team with a culture of creativity and inclusion.
• Provide coaching and feedback to elevate creative standards and capability.
• Build partnerships with Category Directors and cross-functional stakeholders to align output.
• Collaborate with Design, Marketing, Brand, Packaging, Store Experience and supplier partners.

Skills

Senior leadership

Brand development

Visual storytelling

Customer experience design

Cross-functional collaboration

Stakeholder influence

Budget management

Agency management

Portfolio

Job description

Tesco Stores Limited is seeking a Lead Design Manager to shape the creative future of our General Merchandise business. You will lead the vision for Seasonal Events, Paperchase, Go Cook, Papershop, and Practical Home, driving distinctive design that strengthens brand perception and commercial performance.

You will inspire and develop a high-performing design team, partner with Category Directors and cross-functional stakeholders to align creative output with customer strategy and store