Senior Brand & Communications Manager

Krispy Kreme UK & IRE; England; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

A leading sweet treat brand in the UK is seeking a Senior Brand & Communications Manager to lead impactful campaigns and narratives. This hybrid role involves collaboration with teams to drive engagement and brand love through creative storytelling and strategic partnerships. The ideal candidate has experience in PR, social media, and campaign management, and will mentor junior staff while delivering high-quality campaigns.

Benefits

Competitive salary + 10% bonus

25 days holiday + bank holidays

Hybrid working (3 office / 2 home)

Bupa private healthcare

Discounts for everyday spending

5% pension contribution

50% off doughnuts

Qualifications

• Proven experience in high impact campaigns, preferably in retail or hospitality.
• Strong knowledge of PR and social media management.
• Excellent organization skills with a focus on quality.

Responsibilities

• Lead creation and execution of brand campaign calendar.
• Define campaign propositions using data insights.
• Partner with agencies for earned PR campaigns.
• Set strategic direction for owned social media.
• Deliver internal communications to enhance brand tone.
• Mentor and manage junior team members.

Skills

Proven experience delivering integrated, high impact campaigns in Retail, QSR, or Hospitality

Strong PR and communications expertise

Hands on social media knowledge

Experience building partnerships

Excellent organisation and campaign management skills

Experience mentoring or leading junior talent

Job description

Senior Brand & Communications Manager

Location: London/Hybrid (3 days in office per week)

Contract: Full-Time | Permanent

Bring your creativity and storytelling skills to the brand that’s built on joy. At Krispy Kreme, we’re on a mission to be the most loved sweet treat brand and how we share our story is just as important as our iconic melt-in-the-mouth doughnuts.

We’re looking for a bold, creative and commercially savvy Senior Brand & Communications Manager to lead high impact campaigns, partnerships, PR, and social. This is a hands on, visible role where you’ll shape the way millions experience our brand. Building buzz, driving engagement, and spreading joy.

Why this role?

This is a rare opportunity to combine creativity, ownership, and influence in a business that thrives on doing things differently. At Krispy Kreme, you’ll be at the heart of shaping how millions connect with our brand, leading standout campaigns from bold new product launches to irresistible omni channel activations, executing the next buzzworthy global partnerships and seeking out potential brand collaborations. You’ll work with the Head of Brand and Communications and your direct report in social media, to define and amplify our PR and social voice, inspiring fans, families, and foodies with stories that capture imaginations and build brand love. Working alongside a passionate, cross functional team, you’ll bring ideas to life that truly pop balancing pace and agility with clever, high impact thinking that proves big brand fame doesn’t always need big budgets.

The Opportunity

As Senior Brand & Communications Manager, you’ll:

• Lead the creation and execution of our brand and product campaign calendar
• Define campaign propositions using insight and data, ensuring they resonate with our target audiences.
• Partner with agencies to deliver earned PR campaigns that create fame and build love for the brand.
• Work with the Social Media & PR Junior Manager to set the strategic direction for owned social, ensuring we’re culturally relevant, engaging, and authentically Krispy Kreme.
• Deliver inspiring internal communications, embedding brand tone and excitement across the business.
• Mentor and line manage a Junior Social Media Manager & PR Manager, fostering creativity and growth.

What we’re looking for

We’re looking for a natural storyteller, and campaign lead who thrives in a fast paced environment. Someone that can bring energy, passion, and bold ideas while influencing stakeholders and inspiring teams, whilst juggling multiple workstreams.

• Proven experience delivering integrated, high impact campaigns in; Retail, QSR, or Hospitality.
• Strong PR and communications expertise, with a track record of earned media success.
• Hands on social media knowledge. You know how to make a brand culturally relevant and loved.
• Experience building partnerships and leading cross functional campaign launches.
• Excellent organisation and campaign management skills with a high bar for quality.
• Experience mentoring or leading junior talent.

What we offer

• Competitive salary + 10% bonus
• 25 days’ holiday + bank hols (option to buy 5 more) + Sabbatical options
• Hybrid working (3 office / 2 home)
• Bupa private healthcare + wellbeing support
• Discounts & vouchers for everyday spending, travel, shopping and more
• 5% pension contribution (3% employer match)
• 50% off doughnuts & 30% off drinks in-store

Ready to create joy?

This is your chance to take your brand and communications expertise into a business that’s iconic, fast moving, and fearless with creativity. You’ll shape campaigns that get people talking, drive brand love, and bring moments of joy to millions.

Apply now and help us keep our customers wondering what’s next.