Senior Brand and Marketing Manager

Sovereign Housing Association Limited; Basingstoke; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading housing association in Basingstoke is seeking an experienced Senior Brand and Marketing Manager. This role involves leading brand and marketing campaigns for various Sales products while working closely with multiple stakeholders. The ideal candidate has a strong background in B2C marketing strategies and is skilled in delivering targeted campaigns. This position offers flexible working arrangements and a comprehensive benefits package.

Benefits

25 Days Holiday + Bank Holidays

Generous matched pension scheme up to 12%

Private medical insurance options

Wellbeing discounts including Gym Memberships

Qualifications

• Experience in delivering multiple brand and marketing strategies to market (B2C).
• Proven ability to gain insight into customer demographics and deliver targeted campaigns.
• Experience managing or coaching team members.

Responsibilities

• Lead creative brand, marketing, and campaign delivery for SNG's Sales products.
• Position SNG's Sales tenures and collaborate with Sales and Development teams.
• Deliver highest-profile schemes to market while maintaining brand oversight.

Skills

Experience in B2C brand and marketing strategies

Insight into customer demographics

Creative visual and messaging skills

Job description

Overview

We have an opportunity for an experienced Senior Brand and Marketing Manager to join our development, team. You'll be based out of our head office in Basingstoke, combining office and home working to ensure a positive work/life balance.

It's an exciting time to join us to help us deliver our ambitious development programme of 25,000 new homes over the next 10 years. Sovereign Network Group (SNG) provide over 84,000 homes and invest in communities across London and the South of England – our purpose, crystalised within our sector leading Homes and Place Standard, is to provide quality affordable homes and thriving communities over generations.

The role

This role will lead on creative brand, marketing and campaign delivery of our Sales products – Shared Ownership, Open Market Sale, Asset Sales, Staircasing & Resales, and any future New Product Development.

Key Accountabilities include:

• Positioning SNG's Sales tenures, working in collaboration with Sales and Development teams on the acquisition of new schemes and products to establish meaningful propositions, tone, messaging and visual appeal to target our customers.
• Delivering our highest-profile schemes to market with oversight of all creative branding and strategic campaign delivery.
• Maintaining oversight and segmentation of the customer demographics across SNG's geography and tenures; ensuring we know to whom we are selling, and how we can both target them and deliver the most effective messaging to convert them into sales opportunities.
• Managing the implementation of our digital strategy; delivering website, social media and online marketing tools/platforms to ensure the highest levels of U/X and data compliance
• Evolving and implementing a class-leading customer journey through offline and online tools, systems and processes; enabling excellent customer feedback from initial enquiry to onboarding and ensuring compliance with industry rules and regulations.

What we need from you

• Experience in delivering multiple brand and marketing strategies to market (B2C) and working with multiple stakeholders.
• A proven ability to gain insight into customer demographics and deliver targeted, segmented campaigns that drive lead-generation.
• An eye for strong creative visuals and messaging and experience managing or coaching other team members.

Your Benefits

We have some great benefits at SNG, including:

• 25 Days Holiday + Bank Holidays (with an extra day every year up to 30 days)
• Chance to buy or sell holiday as part of our flexible benefits package
• Generous matched pension scheme up to 12% and Life cover at 4x salary
• Options for private medical insurance, dental insurance and critical illness cover
• Wellbeing discounts, including Gym Memberships and access to a 24/7 virtual GP service