Senior Behaviour Change Coach (HandBandMe)

Shanghai VIM Industrial Design Co., Ltd.; London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

Join a mission-driven team as a Senior Behaviour Change Health Coach, shaping impactful digital-first coaching for health outcomes. You will design engaging user experiences, collaborate across teams, and leverage behaviour change techniques to empower users. This hybrid role is based in London, requiring at least two office days per week.

Benefits

Health Cash Plan

Life Assurance

Bonus

Virtual GP

Private Medical

FREE at-home blood test kit

Holiday Purchase option

Pension Contribution

Access to ‘Wellhub'

Qualifications

• Experience in health or behaviour change coaching.
• Strong knowledge of evidence-based models like CBT, MI, COM-B.

Responsibilities

• Design and optimise digital coaching journeys using behaviour change science.
• Collaborate with content, product, science, and marketing teams.
• Moderate and evolve our online community for peer support.

Skills

Communication

Collaboration

Data Analysis

Education

Degree in Psychology

MSc in Behaviour Change

Tools

Digital Health Platforms

Job description

At H&M&Me by Holland & Barrett, we're shaping the future of wellness through science-backed content that drives real behavioural change. As one of the Content Managers, you will play a key role in creating impactful content for our health and wellness programmes against your assigned pillar. Our current health pillars are Physical Activity, Nutrition, Sleep, and Emotional Wellbeing. If you're passionate about creating engaging, informative content that makes a real difference, this role is for you.

The Role

As a Senior Behaviour Change Health Coach on a 12 month Fixed Term Contract, you'll help shape how we deliver impactful, digital-first coaching to improve health outcomes at scale. Using proven behaviour change techniques (like CBT, MI, and COM-B), you'll co-create engaging content, smart coaching journeys, and community experiences that empower users to build lasting habits and live healthier lives.

This is a unique opportunity to join a mission-driven team at the intersection of health, behaviour science, and digital innovation.

Key Responsibilities

• Design and optimise digital coaching journeys using behaviour change science
• Translate health goals into engaging, inclusive user experiences
• Collaborate with content, product, science, and marketing teams
• Co-create nudges, messages, and events to boost engagement
• Moderate and evolve our online community for peer support
• Measure impact through data, feedback, and outcome metrics
• Represent the brand in video, app content, and events
• Stay current on behavioural science and support internal training

Location: This is a hybrid role based in London (W1), with at least two days per week in the office.

The Person

• Degree in Psychology or related field (MSc in Behaviour Change or Health Psychology preferred)
• Previous experience in health or behaviour change coaching
• Strong knowledge of evidence-based models (CBT, MI, COM-B)
• Skilled in designing personalised, inclusive health interventions
• Excellent communicator and confident cross-functional collaborator
• Comfortable using data to optimise user journeys and outcomes
• Experience in digital health or coaching platforms is a bonus
• Passionate about making wellness accessible and measurable

What we offer

Wellbeing & Lifestyle Benefits

• Health Cash Plan
• Life Assurance
• Bonus
• Virtual GP
• Private Medical
• FREE at-home blood test kit
• Holiday Purchase option
• Pension Contribution
• Access to ‘Wellhub' with gyms, studios and wellbeing apps

Discounts & Savings

• 25% Colleague Discount with FREE Next Day Delivery
• Exclusive Discounts from a wide range of partners
• £/€50 Annual Product Allowance to spend in store

Learning & Development

• Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library
• AND MORE!

Please note: As part of our commitment to protecting our customers and colleagues, all roles at H&B&Me require a Basic DBS (criminal record) check. This helps us maintain a safe, trustworthy environment for everyone we support.

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).