Senior Beauty Specialist

Boots Opticians; Liverpool; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading beauty retailer in Liverpool seeks a Senior Beauty Specialist to inspire and lead a team in delivering exceptional customer experiences. The successful candidate will have a passion for beauty and the ability to coach others towards achieving sales targets. This role includes maintaining product displays and supporting new product launches, all within a vibrant retail environment.

Benefits

Quarterly product allowance up to £2000

Generous employee discounts

Ongoing training from beauty experts

Boots Retirement Savings Plan

Discretionary annual bonus

Enhanced maternity/paternity/adoption leave pay

Access to free 24/7 counseling and support

Qualifications

• A genuine passion for beauty, from premium skincare and makeup to the latest in haircare.
• Leadership skills demonstrated through team coaching.
• Confidence to start conversations and engage customers.
• Experience working towards sales targets or KPIs.
• A curious mindset and willingness to learn about products.

Responsibilities

• Coach a team of Boots Beauty Specialists and inspire them to create personalised customer experiences.
• Guide team in offering expert product advice across premium brands.
• Foster team success through shared sales goals.
• Maintain cleanliness and appearance of displays and beauty counters.
• Support new product launches and create excitement in the store.

Skills

Leadership skills

Passion for beauty

Confidence in building relationships

Sales target achievement

Curiosity to learn

Job description

Job Description

We're shaking up the beauty scene at Boots, and our Senior Beauty Specialists are leading the charge. As a Senior Beauty Specialist, you will bring the energy, the passion, and the know-how to coach a team of Boots Beauty Specialists to create personalised experiences for every customer who visit our Beauty Halls.

You'll inspire your team to engage our customers to discover their perfect skincare match or trending product - leading by example and helping shape a feel-good space for both your beauty crew and our customers.

About the role

• Reporting to the Beauty Assistant Manager, you’ll work across many premium beauty brands, guiding your team to offer expert, unbiased advice that helps customers find products that genuinely work for them, from cult classics to the latest viral trends.
• This is a sales-based role, but it's all about team success, not individual competition. You'll energise your crew to meet shared goals and celebrate wins together. And with up to £2000 annual product allowance*, you'll get to personally test premium products.
• You will set the tone on the shop floor, bringing fun, energy, and passion while leading by example. Whether it's a glow-up moment or a haircare discovery, your team will look to you to ensure every customer experience is personalised and leaves a positive impression.
• You will ensure every counter, display and tester looks immaculate and clean, because we take pride in how our beauty halls look and feel.
• You will support in bringing new product and brand launches to life, creating buzz and excitement across the store.
• You will have access to expert hands-on training with premium brands in store, plus a comprehensive learning programme through our online learning platform to keep building your beauty expertise.
• You will attend our famous virtual and in-person conferences where we bring our Beauty Teams together for an immersive education experience.
• As a Senior Beauty Specialist there may be opportunities to get involved with creating social media content, supporting with events or even the chance to be involved in some of our exciting campaigns.

What you'll need to have

• A genuine passion for beauty, from premium skincare and makeup to the latest in haircare and trending brands.
• Leadership skills - whether you've coached a team, led by example on the shop floor, or supported others to achieve their goals.
• Confidence to start conversations, build relationships, and create amazing experiences for both your team and your customers.
• A track record of working towards sales targets or KPIs and the drive to help others succeed alongside you.
• A curious mindset, always excited to learn about all products and techniques to help your team deliver.

It would be great if you also have
These are desirable skills or experience and are not essential, so we would welcome applications from candidates that don't match these criteria.

• Experience working with premium or luxury beauty brands
• A background in a large retail setting or busy store environment
• A creative spark or interest in social content

Career development

Are you thinking about your future career goals? There are plenty of opportunities to continue your career with us; whether you progress within beauty to become a Beauty Assistant Manager, move into store leadership as a Store Manager, or even join our Support Office.

Our benefits

• Quarterly product allowance totalling up to £2000 per year* (*subject to number of hours worked per week.)
• Generous employee discounts
• Ongoing training from our amazing brands and beauty experts
• Boots Retirement Savings Plan
• Discretionary annual bonus
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child.
• Flexible benefits scheme
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards . Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots?

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What's next?

If this sounds like the perfect role for you, we look forward to receiving your application. If your application is successful, you'll be invited to complete an online assessment before attending an in-store assessment.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process.

If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

Business Area

Retail

Function

Retail, Store Colleagues

Keywords

Beauty, Skincare, Cosmetics, Beauty Advisor, Sales, Retail, Beauty Consultant, Makeup Artist, Make-up Artist, MUA, Makeup, Beauty Specialist, Blogger, Vlogger, Influencer, Counter, Freelance, Skincare Consultant, Freelance Makeup Artist, Freelance Make-up Artist, Clinique, Fenty, Too Faced, Lancôme, Lancom, Huda, Huda beauty, Customer Advisor, Part time, Sales Assistant, Customer service, Counter Sales, Coaching, Leadership, Senior

Hours per week

37.5

Latitude,longitude 1

53.350713357,-2.879306677

Shift Pattern to display to candidates (displayed externally). Please select one:

Weekdays and Weekends

Airport

No

Hours per week

Over 35 hours per week

Company

UK Stores

Division

16 - United Kingdom

Should this vacancy be excluded from being posted onto the Boots.jobs career site?

No

Region

4 - Central

Area

126 - Liverpool

Store

6478 - LIVERPOOL

Req Posted Date

13-Aug-2025

County

Merseyside

Country

UK

Address 1

Unit 9 New Mersey R/Park

Address 2

Speke Road, Speke

Address 3

Liverpool