Senior Beauty Commerce Writer, British Vogue – Condé Nast

Themodems; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior Beauty Shopping Writer to enhance its affiliate beauty content. This role involves crafting engaging, revenue-driving articles while optimizing existing content for SEO. The ideal candidate will be passionate about beauty and shopping, demonstrating a keen understanding of market trends and data analysis. You'll work closely with various teams to strategize content that resonates with audiences and drives sales. Join a dynamic environment where your contributions can significantly impact revenue growth and brand visibility across digital platforms.

Benefits

25 days holiday

Bupa Private Healthcare

Cycle to work scheme

Gym discounts

Bring your dog to work

Employee Assistance programme

Discounts and Magazine Subscriptions

Core hours

Competitive pension scheme

Enhanced maternity and family leave

Qualifications

• Proven experience in consumer journalism and beauty industry.
• Strong understanding of SEO principles and best practices.

Responsibilities

• Create and execute a beauty commerce content strategy.
• Manage editorial calendar and pitch new buying guides weekly.
• Collaborate with cross-functional teams for revenue growth.

Skills

Consumer Journalism

SEO Principles

Beauty Industry Knowledge

Data Analysis

Content Strategy

Education

Degree in Journalism or related field

Tools

Google Analytics

Content Management Systems

Job description

About the job

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Job Description

Condé Nast is a global media company, home to iconic brands including Vogue, GQ, Glamour, AD, Vanity Fair and Wired, among many others. Our award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month.

We are headquartered in London and New York, and operate in 31 markets worldwide, including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, the U.K. and the U.S., with local licence partners across the globe.

The Role

British Vogue is looking for a passionate and knowledgeable Senior Beauty Shopping Writer to work on expanding and optimising the brand’s affiliate beauty content offering for the Vogue Shopping commerce team. The ideal candidate will have a particular interest in beauty, but should also be passionate about shopping across every vertical – from fashion to gifting. They will be responsible for the affiliate revenue growth of the beauty category across skincare, haircare, wellness and makeup.

To do this, they will lead on writing, commissioning and editing new revenue-driving commerce content, from tried and tested beauty product review features to news worthy launches and sale tentpole events like Black Friday. They will be skilled at positioning a story to both attract an audience and drive purchase. The candidate will be able to maintain editorial integrity and authority while doing so.

The candidate will also be confident in optimising existing evergreen shopping content for both affiliates and SEO to achieve their revenue goals – and analysing traffic and conversion results from past content to make recommendations for future stories. An ability to brainstorm new ways to engage our audience around commerce-driven activities on all our digital platforms is essential.

The successful candidate will be organised, proactive, have a strong eye for detail and a brilliant communicator. An eagerness to share recommendations with readers via video is a must.

This role will sit within the UK digital editorial team, reporting to Naomi Smart, Shopping Director, Europe. The team has a close working relationship with the wider editorial team, as well as Vogue teams around the world (the US, Germany, Italy, France and Spain, in particular).

The role will also work closely with an extensive cross-functional network including editorial, creative, audience development, data analytics, marketing and partnerships to deliver against revenue and profit objectives.

What will you be doing?

• Working with the Shopping Director to create and execute a beauty commerce content section strategy, demonstrating year-on-year revenue growth of British Vogue’s beauty category. Develop a thorough understanding of British Vogue’s revenue trajectory, whilst showing initiative in helping the brand hit its target each month.
• Achieving this by:
• Managing a long-term beauty content editorial calendar to feature evergreen, SEO, syndication, seasonal and trending shopping content with the goal to increase revenue.
• Pitch, write, and optimise new and updated buying guides stories weekly (approx. 8-10 per week), working with Vogue editorial and creative teams to ensure that all content and product recommendations feel modern, on-brand and drive a clear editorial point of view. Conducting in-depth research and interviewing experts for planned articles.
• Plan and strategise around editorial categories, SEO keywords, and seasonal tentpole events that offer commerce opportunities for Vogue, leveraging purchasing data, site analytics, and insights from comparable sites
• Coordinate closely with the commerce, audience development, and editorial teams to share data and best practices that can inform editorial decision making.
• Contributing to producing and presenting revenue and data reports, analysis and insights on a daily / weekly basis.
• Stay abreast of beauty market trends, industry innovations, product launches etc, and feed ideas, with a POV, back to the wider editorial and commerce team.
• Monitor online retailers for deals of interest to the British Vogue audience.
• Manage beauty coverage of major sales events like Prime Day and Black Friday alongside the wider commerce team.
• Collaborate and working closing with the social/email/audeince development teams to ideate and execute new ways of connecting shopping on Tik Tok, Instagram, Facebook, X, YouTube, Pinterest, What’s App and Newsletters for wider brand visibility and further monetisation.
• Efficiently managing a freelance budget to commission a number of new stories each month, and demonstrating a notable return on investment on each. Take responsibility for commissioning notes and invoices, with support from the shopping director and editor.
• Identifying and putting forward opportunities for further monetisation and tenancy, in addition to introducing new clients to the brand. Working with the shopping editors and partnership team to help deliver content for Vogue Shopping tenancy and commercial, and CPC partnership deals
• Represent Vogue at beauty market appointments and events, building relationships with experts, brands, and beauty tastemakers
• Be an active participant of the wider global beauty network, led by Global Beauty and Wellness Director, Jessica Diner.
• Leading on other projects as assigned.

Who you are?

• Proven experience in consumer journalism.
• Experience and passion for beauty, editorially and wider beauty industry innovation.
• Strong product and technical knowledge in their area as well as leading industry contacts.
• Experience in SEO principles and best practice.
• Ability to write clean, engaging copy without resorting to jargon.
• A passionate, organised and methodical approach to work.
• Ability to compile and present regular reports, insights and analysis of e-commerce progress, and translate data into meaningful content strategies
• Ability to work against tight deadlines.
• A flair for working with individuals across different departments, globally.
• A self-starter who relishes the opportunity to directly accelerate the growth of Conde Nast’s commerce business.

What benefits do we offer?

• 25 days holiday and extra days of annual leave for life events
• Core hours
• Competitive pension scheme
• Bupa Private Healthcare
• Enhanced maternity leave and family leave
• Season ticket loans
• Cycle to work scheme
• Employee Assistance programme
• Bring your dog to work
• A wide variety of wellness benefits including gym discounts
• Discounts and Magazine Subscriptions
• Employee Resource Groups to provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce
• Condé Nast Learning Hub where you’ll find all Condé Nast-developed learning courses and training, and over 16,000+ courses in seven local languages