Senior B2B Marketing Manager

Motors.co.uk Limited; Richmond; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading automotive marketing company is seeking a passionate Senior B2B Marketing Manager to drive their marketing strategy. The ideal candidate will be responsible for lead generation and campaign management, working closely with sales teams to achieve targets. Join a dynamic team focused on innovation and growth in the automotive sector.

Benefits

Competitive Pay

Discretionary Bonus

Pension Scheme (up to 9% Employer Contribution)

Employee recognition scheme with financial prizes

25 days holiday per year

Hybrid and UK Remote working options

Generous Family Friendly Leave

Free counseling and support services

Online private GP service

Life assurance policy

Qualifications

• Experience in B2B marketing strategy and execution.
• Strong communication and presentation skills.
• Ability to manage multiple marketing channels.

Responsibilities

• Create and execute B2B marketing strategies to drive lead generation.
• Manage stakeholder relationships and ensure alignment with sales teams.
• Oversee production of marketing materials and campaigns.

Skills

Stakeholder management

Lead generation

Campaign management

Content creation

Job description

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Direct message the job poster from MOTORS

At MOTORS, we like to say that we know MOTORS!

Millions of people come to us every month to find their next car, because we keep the car search process simple. We have hundreds of thousands of used cars listed for sale by dealers nationwide, and guides, advice, tips and reviews to help buyers find the right one. We don't just help consumers, though.

For our dealer partners, we offer a unique advertising ecosystem that allows them to get their cars seen by buyers across some of the UK’s biggest car search sites: MOTORS, Cazoo, eBay, Gumtree and Parkers.

In 2024 we acquired Cazoo, one of the UK’s most recognised automotive brands, marking the start of an exciting new chapter. We’re now building on Cazoo’s strong brand recognition to create the next-generation car search experience—one that’s simpler, smarter, and more transparent.

We’re excited about what’s ahead, and we’re looking for ambitious, adaptable team members who thrive in a fast-moving, evolving business.

The Role

We’re looking for a passionate, dynamic and confident Senior B2B Marketing Manager to help create and execute our B2B marketing strategy, including owning the B2B lead generation delivery for the business to ensure the sales teams achieve their monthly sales targets.

Reports To: Permanent

Contract Type: Marketing Manager

Location: Richmond UK, Hybrid

Key responsibilities will include:

• Creating high levels of awareness of our proposition amongst key trade audiences though delivery of PR and thought-leadership campaigns.
• Driving inbound leads through a mix of online and offline channels.
• Stakeholder management, including senior leadership, championing the trade brand, strategy and ensuring our internal teams have the materials and insight they need to support their conversations with customers.
• Additional responsibilities include management of B2B website, event management, support on creation and delivery of life-cycle marketing campaigns and collaboration with B2C marketing colleagues to leverage consumer campaigns in B2B marketing. Moreover, you will be a brand guardian, ensuring the accuracy of content and use of our brand in all materials.

Campaign Management

• Create and execute a compelling programme of ‘always-on’ marketing activity across multiple channels (online, print, social, email, industry events etc.) to raise awareness and increase consideration of proposition.
• Drive inbound new business sales enquiries, through a mix of online, offline and eCRM, tailoring messages as required to ensure maximum resonance with different target audiences.
• Work closely with eCRM manager on strategy and messaging for retention programmes, exploring new opportunities to demonstrate value to existing clients.
• Includes briefing agencies, managing production schedule and budgets, working with legal counsel to ensure compliance, delivery of assets on time and roll out of communications /campaigns to sales teams and stakeholders.
• Be the go-to person for brand and collateral support / questions from sales teams.
• Attend and present in weekly sales meetings and company All Hands to update on project progress and get buy-in for ideas.
• Production and management of all sales materials, including video collateral and case studies including master sales decks, keeping them up to date, working with the Analytics team and agency / internal resources.
• Production and execution of any B2B events activity.
• Manage the commercial / sales team centralised resources (Sharepoint, Google Drive, Internal wiki) and sharing of sales support collateral and information, ensuring all material is accurate and up to date.

PR and Thought Leadership

Work with internal stakeholders and external agencies to manage the end to end production of engaging communication pieces: newsletters, monthly trend reports, audience insight, product and brand updates etc., copy-writing and/or sub-editing where required.

• Work with PR agency to create & execute a PR content calendar, including speaker opportunities.

At MOTORS, we’re fearlessly committed to helping car buyers and dealers save time, money, and energy. If you’re ready to challenge the status quo, give it your all, and come out smiling, you’ll fit right in. You can expect a fast pace, plenty of support and a commitment to work flexibility. Are you ready?

We offer a supportive, flexible, and growth-focused workplace. At Motors you will have a healthy work-life balance, continuous learning, remote work options, and engaging challenges. Join us for a fulfilling career where your well-being is a priority.

• Competitive Pay
• Discretionary Bonus
• Pension Scheme (up to 9% Employer Contribution)
• Employee recognition scheme with great financial prizes ££
• 25 days holiday per year growing with length of service
• Hybrid and UK Remote working depending on role
• Generous Family Friendly Leave
• Free counseling and support (for when you might need it)
• Online private GP service.
• Life assurance policy (x4 Life Assurance)

Other

• Social & Inclusion Calendar - packed with events.
• Free food and beverage in our office locations

Diversity & Inclusion at Motors

Here at Motors we are on a mission to create a culture where all our teams are inspired to share their passion, talents and ideas with equal opportunities for growth and career development throughout both of our brands.

We know that a diverse and inclusive team drives creativity and makes both our brands stronger. That’s why we’re committed to discovering new talent and employing people who reflect the nature of the society around us, so that when you join Motors you can be you!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Sales, and Strategy/Planning

• Industries

  Retail Motor Vehicles, Advertising Services, and Technology, Information and Media

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