Senior B2B CRM Executive

Deliveroo; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

Deliveroo is seeking a Senior B2B Marketing Operations Executive to own both the technical build and the strategic design of partner lifecycle programmes within Commercial Operations. You’ll shape how we reach partners across email, WhatsApp and tablet notifications, and drive growth through data‑driven lifecycle design.

In the first 90 days you’ll get hands‑on with Salesforce Marketing Cloud builds, SQL audience work and campaign QA, then take end‑to‑end ownership of lifecycle programmes,

Qualifications

• SQL proficiency for building and troubleshooting audience segments.
• Ability to design and optimize lifecycle marketing programmes with measurable outcomes.
• Experience creating and managing end-to-end email/CRM campaigns.
• Strong communication and coordination across multiple teams to manage campaigns.
• Proven track record delivering campaigns with QA processes and timelines.

Responsibilities

• Own end-to-end execution of partner lifecycle campaigns across channels.
• Design and iterate lifecycle programmes using performance data.
• Build SQL-based audiences, AMPscript personalisation and HTML templates in Salesforce Marketing Cloud.
• Track, report, and translate campaign results into actionable recommendations.
• Collaborate with Commercial, Content and Data teams to prioritise requests.

Skills

SQL proficiency

HTML email templating

Lifecycle marketing design

Campaign QA & testing

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

AMPscript

Liquid templating

Job description

About the team

B2B Marketing Operations sits within Commercial Operations, and owns the end-to-end execution and orchestration of partner communications across email, WhatsApp and tablet notifications. We also own the lifecycle and automation stack behind those communications (Salesforce Marketing Cloud), and the campaign performance reporting that shows what’s working. In 2026, the team is shifting from operational excellence to strategic orchestration: connecting channels, segmentation and measurement to drive partner growth.

About the role

We’re hiring a Senior B2B Marketing Operations Executive to own both the technical build and the strategic design of our partner lifecycle programmes. In the first 90 days, you’ll get hands‑on with our Salesforce Marketing Cloud builds, audience SQL and campaign QA process, taking ownership of live campaign execution. Over the following months, you’ll take on end‑to‑end ownership of lifecycle programme design – using performance data to shape segmentation, messaging and cadence – while continuing to support ad‑hoc partner sends as they come up. You will report into the Marketing Operations Manager on our B2B Marketing Operations team in our Commercial Operations organization.

What you’ll be doing

• Own end‑to‑end execution of partner lifecycle and ad‑hoc email/WhatsApp campaigns, from audience build through to send and QA
• Design and continuously improve lifecycle programmes, using performance data to iterate on messaging, cadence and segmentation
• Build and maintain SQL‑based audience queries, AMPscript personalisation and HTML email templates within Salesforce Marketing Cloud
• Track and report on campaign and lifecycle performance metrics, turning results into clear recommendations for the wider team
• Partner with stakeholders across Commercial, Content and Data teams to scope and prioritise campaign requests

Requirements

• Experience building and executing email campaigns in an enterprise marketing automation platform (e.g., Salesforce Marketing Cloud highly preferred)
• Proficiency writing SQL queries to build and troubleshoot audience segments
• Experience with HTML and a scripting/templating language (e.g., AMPscript, Liquid) for email personalisation
• Experience designing lifecycle or CRM marketing programmes and tracking their performance against defined metrics
• Strong written communication skills and the ability to manage multiple concurrent campaign requests

Diversity, Equity and Inclusion

At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.

We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion, or belief.

If you have a disability or long‑term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.

If you’re excited about making a real impact in a fast‑moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you.