Senior B2B Copywriter (6 month FTC)

Dept; Manchester; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An innovative agency is seeking a Senior B2B Copywriter to join their dynamic team. In this role, you will craft compelling CRM content for high-profile clients, ensuring their brand voice resonates across various channels. You'll collaborate with stakeholders, uphold creative standards, and contribute to exciting marketing campaigns. This position offers a unique opportunity to work in a fast-paced environment, where your creativity and strategic insights will make a significant impact. Join a forward-thinking company that values diversity and fosters a culture of growth and innovation.

Benefits

Healthcare with Bupa or Medicash

Flexible working policy

Pension plan

Mental health support

26 days paid holiday

Season ticket loan

Cycle to work scheme

Social and cultural events

Learning and development opportunities

Buddy programme for new hires

Qualifications

• Proven experience as a B2B copywriter with a strong portfolio.
• Ability to deliver compelling copy that drives engagement and sales.

Responsibilities

• Create original copy for CRM marketing focused on B2B audiences.
• Provide feedback and uphold copy standards across teams.
• Research trends and facilitate creative brainstorming sessions.

Skills

B2B Copywriting

Editing Skills

Digital Marketing

Content Strategy

Collaboration

Brand Development

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Software

Content Management Systems

Job description

This is a 6 month fixed term contract.

This role is part of our Personalised Content team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients including eBay, Walmart, and more!

JOB PURPOSE

As a Senior B2B Copywriter, you will join our global Copy Team made up of almost 60 people around the world. You’ll write and shape CRM content for key accounts in the UK. You will work closely with key stakeholders to produce high-quality marketing copy that showcases our clients’ voice and furthers their brand story.

This role requires a genuine passion for editing and giving critical feedback. You will be expected to uphold our clients' creative standards, while continuing to push new ideas and embody DEPT’s entrepreneurial spirit.

KEY RESPONSIBILITIES

• Create clear, effective and original copy and content for our clients’ CRM marketing
• Write content for various channels with a heavy focus on the B2B audience
• Provide clear, effective feedback
• Give directional brand and tone of voice guidance
• Establish, strengthen, and uphold copy standards
• Establish processes and policies to maximise efficiency
• Deliver creative ideas confidently both internally and externally
• Offer strategic messaging insights on creative campaigns
• Research competitors and trends for creative inspiration
• Facilitate creative brainstorms and other necessary meetings
• Exhibit leadership and professionalism across all interactions

WHAT WE ARE LOOKING FOR

• Experience as a B2B copywriter is a must, and a background in agency or brand is preferred
• Experience editing content and giving feedback is necessary
• Experience in the e-commerce/transportation technology a plus
• Experience delivering and receiving feedback in English is necessary
• Translation and/or transcreation experience a plus
• In-depth knowledge of multi-channel digital copy and brand development a big plus
• Understanding of social media content best practices and trends preferred
• Ability to deliver compelling marketing and content copy that sells is essential
• Confidence working with other departments and stakeholders such as designers, developers, and clients is essential
• Readiness to work at a fast pace on large marketing campaigns with many assets
• An understanding of the importance of consistency across different touchpoints of a user journey
• Ability to present work to large groups and communicate ideas clearly and enthusiastically
• A collaborative approach to getting things done

WE OFFER

• Healthcare with Bupa or Medicash
• A flexible, hybrid working policy (2 days from the office, depending on location).
• Pension, free private healthcare, mental health support, and company sick pay scheme.
• 26 days paid holiday (plus UK Bank Holidays).
• Help getting you to work with a season ticket loan and cycle to work scheme.
• Enhanced family friendly policies to support new parents.
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks, bringing the outside in with regular guest speakers and events.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DEPT is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.