Senior B2B Content Strategy Lead

abrdn; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Aberdeen Adviser’s Senior Content Strategist will build and lead the content engine that shapes adviser perception, deepens engagement and supports pipeline growth. Operating at a senior level, you will define audience priorities and thought leadership programmes across Growth, Sales and Product Marketing.

You will translate complex expertise into engaging adviser-focused content and multi-channel campaigns, influencing commercial outcomes and market visibility in the UK.

Qualifications

• Significant experience in B2B content strategy, content marketing and thought leadership.
• Excellent writing and editorial skills, able to translate complex topics into clear content.
• Strong content planning capability linking insight to commercial goals.

Responsibilities

• Develop and own the content strategy with audience segments and channels.
• Lead flagship programmes: research reports, education, newsletters, webinars, case studies.
• Transform expertise and product developments into adviser-focused content and campaigns.
• Align content with lifecycle marketing, ABM, nurture activity and pipeline progression.
• Maintain editorial governance, compliance and audit readiness.
• Measure performance and optimise topics, messaging and distribution.

Skills

B2B content

Editorial strategy

Strong writing

Content planning

Lifecycle marketing

Stakeholder management

Regulated industry

Job description

Aberdeen Adviser’s Senior Content Strategist will build and lead the content engine that shapes adviser perception, deepens engagement and supports pipeline growth. Operating at a senior level, you will define audience priorities and thought leadership programmes across Growth, Sales and Product Marketing.

You will translate complex expertise into engaging adviser-focused content and multi-channel campaigns, influencing commercial outcomes and market visibility in the UK.