Senior B2B Content Marketing Lead — Remote

Kenyan Edu; United Kingdom; Remote; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Monthly remote work stipend

Home office equipment package

Sick leave, parental leave, 25 days’ +

Personal development fund

International team trips and regular 🎉

Job summary

Storyblok, a remote-first headless CMS, is seeking a Senior Content Marketing Specialist to shape thought leadership content across six monthly brand campaigns and manage customer advocacy content, including case studies.

You’ll work in the Brand and Communications team to drive content across the buyer journey, collaborate with field marketing and social teams, and help launch a new user-generated content program.

Qualifications

• 5+ years’ experience in content marketing or content strategy.
• Knowledge of SEO best practices and familiarity with on-page and off-page SEO tactics.
• Tech industry marketing experience.
• Content reporting experience including analysing data and making recommendations.

Responsibilities

• Shape and execute content creation efforts within the Brand and Communications Team, from long-form whitepapers and blog posts to short-form landing pages and other supporting assets.
• Generate creative, storytelling-focused content ideas that produce engaging thought leadership, staying abreast of B2B social trends and thinking beyond the 'usual' types of content.
• Support aligning content marketing efforts with the wider Brand and Communications team functions, including PR, company social media, and executive communications via LinkedIn.
• Conduct in-depth keyword research using tools like Ahrefs and/or Semrush to identify relevant topics and keyword groups for Storyblok content.
• Briefing videographers and motion graphics experts to create videos for campaign tracks, events, social to name a few.
• Optimisation and monitoring of content health of all Storyblok content via the website.
• Ownership of the case study content process, from initial ideation and customer contact, to creation and publication of the assets.
• Optimisation and monitoring of all case study pages on Storyblok's website.
• Ensuring consistent quality across all case study pages by updating older case studies and coordinating with the Partner and/or Customer Success team.
• Planning measurable outreach strategies to garner more customer success stories in response to business requirements.
• Defining and tracking precise KPIs for all case study efforts

Skills

Content marketing

Content strategy

SEO

Data analysis

Editorial governance

AI literacy

Tools

Ahrefs

Semrush

Claude

Job description

Storyblok, a remote-first headless CMS, is seeking a Senior Content Marketing Specialist to shape thought leadership content across six monthly brand campaigns and manage customer advocacy content, including case studies.

You’ll work in the Brand and Communications team to drive content across the buyer journey, collaborate with field marketing and social teams, and help launch a new user-generated content program.