Senior Associate - Marketing Science

dentsu; Leeds; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global marketing and transformation firm in Leeds is seeking a candidate to support marketing effectiveness services through data analytics and reporting. Responsibilities include delivering media insights and collaborating with teams to produce high-quality materials. The ideal candidate has proficiency in tools like Power BI and Excel, and a basic understanding of marketing theory and effectiveness services. The firm promotes a diverse and inclusive work culture.

Qualifications

• Basic understanding of marketing effectiveness services such as MMM, Attribution, and Incrementality testing.
• Ability to learn and upskill independently with guidance.
• Knowledge of statistical methods and data processing in cloud environments.

Responsibilities

• Support delivery of marketing products and services.
• Own area of responsibility ensuring quality outputs.
• Create reports and dashboards to communicate insights.

Skills

Marketing effectiveness services understanding

Media data insights

Independent learning

Statistical methods

Data processing in cloud environments

Proficiency in dashboarding tools

Understanding of marketing theory

Technical skills in Excel and PowerPoint

Experience with R or Python and SQL

Tools

Power BI

Excel

R or Python

SQL

Job description

Job Description:

Key Responsibilities

• Supporting the delivery of the full range of our products and services that help our clients improve their marketing effectiveness through MMM, Attribution, incrementality testing, and bespoke media analytics.
• Taking ownership of your area of responsibility within delivery teams, ensuring high-quality outputs and effective communication with stakeholders under the guidance of the client/project lead.
• Contributing to development work aligned with our product roadmap as identified by our technical directors.
• Supporting the creation of reports, dashboards, and presentations to communicate insights effectively to clients.

Qualifications + Skills

• Basic understanding of marketing effectiveness services such as MMM, Attribution, and Incrementality testing.
• Good understanding of how media data can address questions related to media performance.
• Ability to learn and upskill independently with guidance from your line manager.
• Knowledge of statistical methods, data processing in cloud environments, media technologies (Google/META), and Excel.
• Proficiency in at least one dashboarding tool (Power BI preferred).
• Basic understanding of marketing contribution to business success and marketing theory.
• Technical skills including proficiency in Excel and PowerPoint.
• Experience with R or Python and SQL (or similar technologies).

Inclusion and Diversity

We promote a diverse and inclusive culture, encouraging applications from people of all backgrounds, ages, nationalities, and abilities. We are committed to discussing flexible and agile working arrangements and supporting reasonable adjustments for candidates with disabilities or medical conditions.

About Dentsu

Dentsu is a global growth and transformation partner, founded in 1901 in Tokyo, with a presence in over 145 countries. We provide integrated services across media, CXM, and creative, focusing on end-to-end experience transformation and sustainable growth for clients and communities.