Senior Assistant Designer - Menswear (Shirts)

ASOS; London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading fashion retailer is seeking a Senior Assistant Designer for Menswear Shirts. This role involves designing collections, researching trends, and collaborating with various teams to create appealing menswear. The ideal candidate has experience in fashion design, strong trend awareness, and proficiency in design software. Join a dynamic team in London, focused on delivering fresh designs that resonate with a diverse customer base.

Benefits

Employee discount

Personal development opportunities

Employee sample sales

Access to LinkedIn learning materials

25 days paid annual leave + celebration day

Private medical care scheme

Fixed annual payment

Qualifications

• Experience designing for high street or aspirational fashion brands.
• Proficiency in trend analysis and garment construction.
• Confidence in managing supplier relationships.

Responsibilities

• Research and design seasonal menswear ranges.
• Use sales data to create commercially viable collections.
• Collaborate with Technical teams on fit development.

Skills

Creativity

Trend awareness

Team collaboration

Education

Experience in fashion design

Tools

Photoshop

Illustrator

CAD

Job description

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

THE TEAM

Our Design Team plays a pivotal role in shaping ASOS as the go-to fashion destination for style-conscious 20-somethings across womenswear and menswear. Driven by creativity and innovation, our designers draw inspiration from global trends, street style, vintage finds, music, art, and the runway to create fresh, exciting collections that reflect the diverse tastes of our customers.

As a Senior Assistant Designer for Menswear (MW) Shirts, you’ll play a key role in designing and developing menswear ranges. From researching global trends to shaping the season’s key styles, you’ll help create collections that feel fresh, relevant, and exciting for our diverse, fashion-forward customer base. Working closely with teams across ASOS and our supplier network, you’ll bring ideas to life through thoughtful design, smart problem-solving, and a strong commercial lens.

Your day-to-day will include:

• Researching and designing seasonal shirt ranges, exploring shapes, prints, colours, fabrics, and trims to build a compelling offer for our global audience.
• Using sales data and customer insights to create commercially strong, fashion-forward collections that respond to real-time demand.
• Identifying emerging menswear trends and translating them into first-to-market product ideas.
• Collaborating with Technical teams to support fit development and resolve design challenges.
• Partnering with suppliers to guide construction, materials, and key design details.
• Managing timelines using PLM systems and aligning with the critical path to ensure timely product delivery.
• Balancing long-lead development with quick-response ranges to keep our offer fresh and agile.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 4 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

Who We’d Like to Meet

We’re excited to meet someone who brings creativity, curiosity, and a strong sense of style to the team. You’re tuned into cultural movements and street style, with a genuine passion for menswear and a collaborative approach to design. You’re confident navigating fast-paced environments, building relationships across teams and with suppliers, and sharing ideas that push boundaries while staying commercially focused.

You’ll ideally have:

• Experience designing for aspirational or high street fashion brands, with a focus on menswear.
• A sharp eye for trends and a strong understanding of fabrics, fit, and garment construction.
• Confidence working with global suppliers and sourcing partners.
• Proficiency in Photoshop, Illustrator, and CAD.
• Willingness to travel in the UK and internationally for supplier meetings and inspiration.

We’d love to see your work! As part of your application, please include a link or upload a copy of your design portfolio so we can get a feel for your creative style and experience.

Additional Information

BeneFITS’

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Private medical care scheme
• Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us.