Senior App Marketing Manager

Intelligent Apps GmbH; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading technology company, Intelligent Apps GmbH, is seeking a skilled digital app marketing expert to lead and optimise campaigns across multiple platforms. This role involves significant collaboration with analytics and creative teams to enhance performance and drive strategic marketing initiatives. Join a diverse team in a flexible working environment that values inclusion and professional growth.

Benefits

Flexible working arrangements

Sabbatical & special leave policies

Birthday off

Mobility Credit

Health Insurance

Employee assistance program

Qualifications

• Hands-on experience managing app marketing campaigns on major channels.
• Data-driven mindset for analysing large datasets.
• Experience with MMP tools related to fraud prevention and audience analysis.

Responsibilities

• Plan and manage mobile app marketing campaigns across various platforms.
• Collaborate with Marketing Analytics teams for campaign optimisations.
• Analyse audience performance insights to improve ROAS and retention.

Skills

Digital app marketing

Data analysis

Performance optimisation

Presentation skills

Tools

Appsflyer

Adjust

Singular

Job description

Location: We are flexible! Come and join us either in Hamburg, Berlin, Barcelona, Dublin or London.

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?

YOUR

DAILY

ADVENTURES

WILL

INCLUDE:

• Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition, activation and re-engagement
• Develop and execute digital media strategies and plans to achieve our awareness and performance targets
• Be responsible for optimising campaign performance on several app advertising platforms (e.g. Google, Apple search ads, Meta, TikTok, Snapchat, Moloco and others)
• Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimisation
• Analyse audience cohorts to share performance insights on ROAS , retention and CLV.
• Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance
• Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools and exploring AI use cases for the team)

TO BE SUCCESSFUL IN THIS ROLE:

• Mature hands on experience setting up and managing digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, Tiktok, META, Snapchat and others
• Data driven mindset with ability to analyse large data sets to derive insights and optimise your digital marketing campaigns
• Direct experience working with a major MMP (Appsflyer,Adjust,Singular) and the tools they offer around fraud prevention, audience building and cohort analysis
• Extensive knowledge of app marketing tracking capabilities and industry best practices through (i.e: SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention,Incrementality testing,ROAS optimisation)
• Experience collaborating with creative teams to generate new creative testing ideas to improve performance
• Strong presentation skills when sharing campaign results and creatives insights to internal teams

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Mobility Credit
• Health Insurance
• Employee assistance program

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION:

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work .

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