Senior App Content Executive

AJ Bell; London; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

AJ Bell, a leading investment platform in the UK, seeks a Senior Executive to enhance their mobile app content strategy. In this strategic role, you will collaborate with various teams, optimize user experience, and drive engagement through targeted content initiatives while championing accessibility practices. With starting salaries between £40,000 and £45,000, this role offers an exciting opportunity to shape content across multiple platforms.

Benefits

Starting salary from £40,000 - £45,000

25 days holiday entitlement, increasing to 31

Matching pension contributions up to 6%

Discretionary bonus scheme

Annual free share awards scheme

Health Cash Plan

Free on-site gym classes

Enhanced maternity and paternity leave

Personal development programmes and training

Charitable giving opportunities

Qualifications

• Proven experience in digital content strategy with a focus on mobile apps.
• Strong grasp of mobile UX principles.
• Experience with CMS platforms and mobile analytics tools.

Responsibilities

• Develop and execute a mobile-first content strategy.
• Monitor content performance and optimize based on metrics.
• Collaborate with cross-functional teams to define content requirements.

Skills

Digital content strategy

Mobile UX principles

SEO for app store optimisation

Analytics

Communication

Education

Experience in financial or investment industries

Tools

CMS platforms

Mobile analytics tools

Job description

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We are seeking a strategic, data-driven Senior Executive to support the content ecosystem across our mobile app platforms. You will be involved in the full content lifecycle – from ideation and curation to UX integration and performance analysis – ensuring that our app users receive a cohesive, engaging, and personalised experience. This is a cross-functional role that works closely with product, UX/UI, marketing, SEO and development teams.

Key responsibilities:

1. Develop and execute a mobile-first content strategy aligned with business goals and user engagement KPIs for both AJ Bell and Dodl.
2. Work with a team of content managers and editors to deliver high-quality, user-centric experiences across app platforms (iOS and Android).
3. Collaborate with product and UX teams to define content requirements for features, onboarding flows, push notifications, and personalisation modules.
4. Advise on editorial calendars, content tagging frameworks, and in-app copy guidelines for consistency and scalability.
5. Monitor content performance through analytics dashboards and optimise based on A/B testing, engagement, and retention metrics.
6. Stay current on mobile content trends, competitor strategies, and user behaviour to continuously evolve the content roadmap.
7. Champion accessibility and inclusive content practices.
8. Drive organic app growth in both iOS and Google Play stores.
9. Be responsible for driving app adoption strategies for both AJ Bell and Dodl to boost engagement and user retention.
10. Optimise app store listings through keyword research and competitive analysis to improve visibility, rankings, and conversions.
11. Be aware of upcoming regulatory and industry updates and work with other teams to deliver timely content changes.

Knowledge and Experience

• Proven experience in digital content strategy or content marketing, with a focus on mobile apps.
• Strong grasp of mobile UX principles, content design, and platform constraints (iOS Human Interface Guidelines, Android Material Design, etc).
• Experience working with CMS platforms (Drupal, Hygraph), mobile analytics tools (Firebase, Amplitude, Appsflyer etc), and agile Product teams.
• Strong knowledge of SEO for app store optimisation (ASO) and previous experience using ASO tools (AppTweak, App Radar, etc).
• Proven success in scaling content operations and improving engagement through strategic storytelling.
• Excellent communication and cross-functional collaboration skills.
• Preferred experience in financial or investment industries.

About Us:

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 593,000 customers using our award-winning platform propositions to manage assets totalling more than £90.4 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years and in 2024 named a Great Place to Work.

At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, we have a great sense of pride in what we do, and this is reflected in our guiding principles.

In return for your hard work you will be entitled to:

• Starting salary from £40,000 - £45,000
• Starting holiday entitlement of 25 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 6%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free on-site gym providing a wide range of free classes
• Employee Assistance Programme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Loans for travel season tickets
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Access to a range of benefits from our sponsorship deals

At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.