Senior Analytics Implementation Lead – GA4/GTM Expert (Hybrid)

Trainline; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading travel technology company in London is seeking a Senior Analytics Implementation Specialist to manage analytics tags and drive product and marketing analytics. You'll utilize your expertise in Google Tag Manager, Google Analytics, and server-side tracking to optimize data quality and performance. The role offers a hybrid work model and exceptional benefits, including private healthcare and career growth opportunities in a diverse environment.

Benefits

Private healthcare

Dental insurance

Generous work from abroad policy

28-day Work from Abroad policy

2-for-1 share purchase plans

Qualifications

• Expert-level proficiency in Google Tag Manager (GTM), including custom templates.
• Advanced knowledge of Google Analytics 4 (GA4) configuration and event modelling.
• Strong understanding of first-party data strategies, cookie management, and consent modes.

Responsibilities

• Own the tagging & tracking strategy across web, mobile, and app platforms.
• Monitor and optimise tag performance and site/app impact.
• Lead and deliver key cross-functional measurement initiatives and projects.

Skills

Google Tag Manager (GTM)

Google Analytics 4 (GA4)

Server-side GTM containers

BigQuery

SQL

Debugging

first-party data strategies

Tag governance

communication skills

Tools

Google Analytics

Tag Assistant

Chrome DevTools

Charles Proxy

Job description

A leading travel technology company in London is seeking a Senior Analytics Implementation Specialist to manage analytics tags and drive product and marketing analytics. You'll utilize your expertise in Google Tag Manager, Google Analytics, and server-side tracking to optimize data quality and performance. The role offers a hybrid work model and exceptional benefits, including private healthcare and career growth opportunities in a diverse environment.