Senior Analyst, Strategic Analytics

PlayStation; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading gaming company in London is seeking a Senior Analyst on the Commercial Analytics Team. The role involves driving strategic, data-led projects that impact global marketing and sales performance. The ideal candidate has over 5 years in analytics, proficiency in SQL, and strong data storytelling abilities. Experience in e-commerce is preferred, making this position a key player in strategic growth initiatives.

Qualifications

• 5+ years in analytics or related field.
• Understanding of statistical analysis techniques.
• Strong analytical capabilities with large data sets.

Responsibilities

• Act as an Analytics Business Partner delivering insights.
• Lead analytics and reporting strategy.
• Define reporting objectives in partnership with teams.

Skills

SQL

Data storytelling

Statistical analysis

Problem-solving skills

Tools

Python

Domo

Tableau

Job description

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Senior Analyst, Strategic Analytics

London, UK / Hybrid

As a Senior Analyst on the Commercial Analytics Team, you will drive strategic, data-led projects that fuel growth across Global Marketing, Sales, and Business Operations (GMSBO), with a primary focus on the PlayStation Direct D2C business. You'll analyze conversion funnels, assess console, accessory, and bundle performance, and measure the impact of promotional campaigns. This highly cross-functional role partners closely with senior stakeholders to deliver clear, actionable insights through data storytelling. You’ll also help expand data capabilities by integrating new data sources, coding business rules, and developing metrics that address key business challenges. E-commerce and D2C experience is strongly preferred.

What you will be doing

• Act as an Analytics Business Partner, collaborating with senior stakeholders to deliver insights that inform strategic and tactical decisions.
• Lead the analytics and reporting strategy, building processes, business rhythms, and frameworks to drive growth.
• Define reporting objectives and performance insights in partnership with cross-functional teams, piloting scalable solutions and partnering with reporting teams to enable self-service reporting.
• Present high-quality, actionable insights and recommendations to technical, non-technical and senior audiences. Represent the Strategic Analytics organization in key meetings.
• Work independently with initiative and creativity, knowing when to escalate or seek guidance.
• Improve analytical capabilities across the team by documenting techniques and insights, and mentoring peers to elevate collective knowledge.
• This role will primarily support the PlayStation Direct business, but may flex to support other GMSBO commercial analytics needs.

Experience:

• 5+ years in analytics or related field; understanding of statistical analysis – knowledge of regression analysis, hypothesis testing, and time series analysis.
• 5+ years of SQL; additional experience in Python and Domo/Tableau preferred.
• Skilled at analyzing large, disparate data sets.
• Strong data storytelling skills using clear, commercially relevant visualizations.
• Outstanding verbal and written communication skills, with the ability to work with individuals at all levels of the organization.
• Able to develop strong relationships in a globally diverse organization, recognizing different working styles, cultures, and time zones.
• Exceptional problem-solving skills, a growth mindset, and a proactive, curious approach.

Preferred Qualifications:

• Familiarity with web analytics platforms such as Adobe Analytics or Google Analytics.
• Experience with data mining, machine learning, or statistical modeling.
• Background supporting e-commerce or direct-to-consumer businesses.
• Experience in gaming, entertainment or media is a plus but not required.

Types of analysis might include, but are not limited to:

• Product launch analysis
• Supporting business casing for new products/propositions
• Player profiling (new vs. returning) and identifying opportunities to grow the base
• Cohort analyses
• Promotions effectiveness

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.