Senior Analyst, Marketing Analytics

ELECTRONIC ARTS-1; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the gaming industry seeks a Senior Analyst for Marketing Analytics. This role requires an analytical professional skilled in SQL and statistics, responsible for delivering data insights to improve marketing performance, emphasizing creativity and collaboration within a global team.

Benefits

Healthcare coverage

Mental well-being support

Paid time off

Complimentary games

Qualifications

• 3-5 years hands-on analytical experience.
• Ability to manage analytical processes and translate findings.
• Knowledge of statistics, probability, and hypothesis testing.

Responsibilities

• Select and process data from various sources for marketing channels.
• Create data visualizations to present insights to partners.
• Work with marketing partners for data-driven decision making.

Skills

SQL

Statistics

Data Analysis

Data Visualization

Communication

Education

Bachelor's degree in STEM

Advanced degrees preferred

Tools

R statistical programming

Job description

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Location: Guildford, UK

The Office of the CXO drives effectiveness across the EA Experiences organisation with a focus in business operations, comprehensive fan intelligence, plus internal technology and business solutions. We are horizontal connectors empowering teams across the Experiences organisation with the strategic prioritisation, investments, resources, data, insights, and technology required to accelerate outcomes in service of our goals.

The EA Marketing Analytics team is looking for an analytics professional to take on the role of Senior Analyst, Marketing Analytics in Guildford, UK, reporting to the Director of Marketing Analytics. We are looking for someone who can take our analytics to a new level by digging into diverse data sets relating to our marketing campaigns, applying creative data analytics techniques, extracting insights, creating data visualisations and communicating recommendations to our marketing partners in ways that create clarity, guide action, and bring improvement. If you can combine this with a pioneering spirit, commitment to team success, and an interest for the video game industry, this might just be the right job for you.

Responsibilities:

• Select, process, and explore data from an array of internal and third-party data sources for marketing channels such as video, social media, websites, email, and more to find the signal in the noise.
  
• Create presentations with crisp data visualisations to tell compelling data stories to partners and influence the business. Distil quantitative insights into easy to break down and intuitive presentation form.
  
• Work with marketing partners to understand their needs and deliver data analysis to support decision-making that leads to improved marketing performance, becoming a trusted advisor.
  
• Approach analyses and have structured thinking to design a plan before digging into data
  
• Collaborate across a global network of colleagues, with teamwork as a priority
  
• Manage projects involving complex data collection, analysis and application
  
• Build on your enthusiasm for learning and improvement
  

Qualifications:

• Bachelor's degree in STEM (Science, Technology, Engineering, and Math) field or economics; Advanced degrees preferred.
  
• 3-5 years relevant hands-on analytical experience, with the ability to manage the analytical process and translate findings from the data into recommendations for our partners. Advantage for previous marketing analytics experience.
  
• Knowledge-of and practical experience with statistics, probability, and hypothesis testing.
  
• SQL skills including experience querying complex datasets from a variety of multiple sources.
  
• Proficiency in R statistical programming (or equivalent) to explore diverse data sets and create descriptive and predictive models using methods like correlation analysis, regression modelling, cluster analysis.
  

About Electronic Arts

We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.