Senior AI Software Marketing Lead

Arm; Cambridge; Hybrid; GBP 92,000 - 124,000; Full time

Job summary

Arm, Cambridge, is seeking a Senior Manager of Technology and Software Product Marketing to shape Arm’s software strategy and AI portfolio messaging. You will translate complex technical concepts into market-facing narratives and drive the GTM agenda across multiple teams.

You will partner with developer marketing and campaigns to craft launch plans, messaging frameworks, and multi-channel programs that accelerate adoption of Arm’s AI compute platforms at scale.

Qualifications

• Experience translating technical concepts into clear market-facing narratives.
• Strong familiarity with marketing concepts and building GTM strategies.
• Experience focusing on long-term narratives, not just product releases.
• Demonstrated ability to work across matrixed global teams and drive alignment with peers.
• Excellent communication and storytelling skills tailored for technical and executive audiences.

Responsibilities

• Support the curation of Arm’s AI technology and ecosystem marketing strategy, by building technical networks across Arm.
• Understand the GTM strategy for Arm’s emerging technologies and translate those into recommendations for technical storytelling and solution-level messaging.
• Work closely with developer marketing to create cohesive and coordinated marketing plans for technologies, that link to Arm BU product marketing strategies.
• Synthesize and analyse product features so they can be translated into launch strategies, messaging frameworks, and GTM plans.
• Work with the Arm campaigns team to build integrated, multi-channel campaigns that communicate how Arm enables scalable AI performance for developer ecosystems.
• Frequently learn and document the shift in market trends and competitive architectures to ensure Arm can respond appropriately.
• Champion a culture of clarity, precision, and speed to reflect the pace of the AI market and the strategic importance of Arm.

Skills

Technical storytelling

GTM strategy

Cross-functional collaboration

Executive communication

Job description

Arm, Cambridge, is seeking a Senior Manager of Technology and Software Product Marketing to shape Arm’s software strategy and AI portfolio messaging. You will translate complex technical concepts into market-facing narratives and drive the GTM agenda across multiple teams.

You will partner with developer marketing and campaigns to craft launch plans, messaging frameworks, and multi-channel programs that accelerate adoption of Arm’s AI compute platforms at scale.