Senior Advertising Executive (12-month FTC)

Bertelsmann; London; Hybrid; GBP 40,000; Full time

Job summary

A leading company in the publishing sector is seeking a Senior Advertising Executive to join their Online Retail Advertising team on a fixed-term basis. This pivotal role involves planning and executing Amazon Advertising campaigns, aiming to maximize ROI and enhance brand presence. The ideal candidate will have experience in performance marketing, a data-driven mindset, and excellent communication skills.

Qualifications

• Experience managing performance marketing campaigns.
• Proficiency in Excel for campaign performance evaluation.
• Interest in consumer search behaviour or experience in PPC ads.

Responsibilities

• Collaborate with colleagues to plan advertising campaigns.
• Monitor campaign performance metrics for optimization.
• Generate reports to track advertising performance.

Skills

Data-driven mindset

Communication

Commercial awareness

Job description

We are looking for a Senior Advertising Exec to join our Online Retail Advertising team on a fixed term (12 month) basis.

Working within the Penguin Random House Online Sales team, the Retail Advertising team is responsible for planning and executing our Amazon Advertising campaigns. Together, we work to leverage Amazon’s advertising platform to find, attract and engage consumers with a wide range of titles from across the full Penguin Random House list, including Jamie Oliver, Marian Keyes, Richard Osman, Ian McEwan, Malorie Blackman and the Penguin Classics list, to name a few.

This role is pivotal in driving sales, maximizing ROI, and enhancing brand presence on Amazon. The role will suit someone who is results-driven, strategic and experienced in planning, executing and optimizing advertising campaigns . You might currently be working in programmatic, search (PPC) or other paid media advertising, or in another performance marketing role.

Key responsibilities:

• Work collaboratively with colleagues across our different publishing houses, to plan advertising campaigns in line with business objectives.
• Use retail data and search insights to understand consumer behaviour and to identify opportunities for advertising.
• Monitor campaign performance metrics to effectively optimize campaigns to meet performance goals.
• Generate regular reports to track advertising performance andshare results and insights with colleagues at all levels of the business.
• Collaborate closely within the Retail Advertising team to experiment with different campaign strategies.

What you’ll bring

Essential criteria:

• Experience managing performance marketing campaigns, even if you don’t have direct experience with Amazon Advertising.
• Data-driven mindset and proficiency in excel in order to interpret and evaluate campaign performance.
• Interest in consumer search behaviour, or experience in running PPC search ads.
• Great communication skills, able to share ideas and insights with a wide range of different colleagues.
• Commercial awareness, ready to explore opportunities to grow the online visibility of our books.

Application instructions

Please apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on Tuesday 1st July.

Please ensure you include a cover letter, as it is a crucial part of our assessment process. The cover letter offers an opportunity to show how your experience and interests align with the role requirements. Typically, we expect the cover letter to be no more than one or two pages in length.

Salary

Circa £40,000 dependent on how your skills and experience align to the role, plus bonus and benefits.

Hybrid working

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect that you will work from our office in London two days per week.

Company:The Random House Group Limited

Country:United Kingdom

State/Region:London

City: London

Postal Code:SW11 7BW

Job ID:280700