Senior Account Manager (Made Thought)

AKQA; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Made Thought, part of AKQA and WPP, seeks a Senior Account Manager in London to lead a portfolio of high-value projects. You will nurture client partnerships, oversee delivery, and ensure profitable, imaginative outcomes across the studio.

You’ll grow accounts, guide junior team members, write proposals, forecast demand, and collaborate with leadership to balance creative ambition with practical delivery.

Qualifications

• Proven experience managing large scale accounts in a creative environment.
• Rich portfolio of client relationships across multiple sectors.
• Ability to lead teams and develop talent.
• Balance big-picture strategy with detailed delivery.
• Strong problem-solving and diplomatic skills.
• Excellent presentation and client-facing skills.
• Identify and grow new revenue opportunities.
• Build trust and inspire cross-functional teams.

Responsibilities

• Manage a portfolio of projects totalling £1–£2.5 million per annum.
• Grow accounts beyond initial scope and identify opportunities.
• Be client’s main contact, maintaining relationships and expectations.
• Lead proposals for larger scale projects with guidance from leadership.
• Develop senior client relationships and understand client perspectives.
• Mentor and progress Account Managers within the team.
• Act as escalation point for senior projects and stakeholders.
• Forecast studio workload and resource needs for upcoming quarters.
• Bridge gap between Client Services and Design teams.
• Organise the team to deliver outstanding output.
• Advise AMs on best practices to meet client & agency needs.
• Support leadership in implementing new processes.
• Provide development feedback and coaching to team members.
• Lead, manage and inspire the AM team to deliver excellent service.
• Collaborate with HR to improve performance where needed.

Skills

Account management

Client relationships

Team leadership

Forecasting

Proposals

Revenue opportunities

Presentation

Problem solving

Job description

Made Thought (part of AKQA and WPP) is a global creative office based in London and New York, driven by an obsession with intelligent creativity. Built on the belief that design has the power to propel companies and culture forward, we see creativity and compassion as essential tools in building a world we want to be a part of. As a collective of thinkers and makers, we use these tools to give intelligent ideas their most compelling form, building worlds that give both leaders, owners and operators a new way to be seen, and a new way to see themselves.

As a Senior Account Manager, this role is responsible for the effective management and delivery of larger and/or more complex projects, ensuring the best creative solutions across a designated portfolio of clients are achieved in the most efficient, profitable and imaginable way for the Studio. A main responsibility of this role is for growing accounts, building a strong platform for commercial growth and best-in-class creative work. A SAM must be creatively minded and understand how to carefully balance the flexibility required of a business with creativity at its core, alongside the rigour and strong organisational skills which some of our clients can expect. You will be responsible for nurturing strong partnerships with clients, managing their expectations accordingly, whilst also building, nurturing and inspiring talent within the Account Management team.

Responsibilities

• Manage a number of projects in the Studio totalling circa £1 - £2.5 million per annum. You will be responsible for the allocation, planning forecasting and proactive management and problem solving of all projects within your portfolio, ensuring they are set up for success from the outset.
• Grow your accounts beyond their initial scope. You will proactively make recommendations to the Account Director or client.
• Work alongside the Leadership & New Business team, becoming the key client contact and owning that relationship throughout the project and for any on-going opportunities. Escalating any issues to the Account Director.
• Be accountable for writing proposals for larger scale projects, seeing guidance from the Account Director and New Business team where required.
• Develop Senior client relationships, understanding the client from both a personal and Studio perspective.
• Manage both the day-to-day and longer-term career growth plans of Account Mangers within your team, providing clear and ongoing developmental feedback and support. You will run growth conversations with your team wherever necessary.
• Be actively seen as the client escalation point for larger projects when working with more Junior members of the AM team and have the ability to understand when further escalation to the Account Director is required.
• Forecasting Studio workflow for the upcoming quarter for your projects and flagging any drastic changes to the Account Director and resource manager.
• Help to bridge the gap between the Client Services and Design teams by nurturing a collaborative relationship between the two.
• Organise your team, balancing the project needs and inspiring individuals to create their best output.
• Have sufficient knowledge and overview of the whole Studio so that you can proactively provide solutions on people requirements for other projects, in support of your Account Management team members.
• Advise AMs on best practice ways of working to match both internal (colleagues) and external (client) expectations.
• Consistently look for, contribute towards and potentially lead in the implementation of improved processes and ways of working for the team.
• Understand and support the Account Directors and Senior Account Directors in the implementation of new processes as required by the business.
• Support (Junior) Account Managers in the writing of their proposals, providing approval and ensuring they are accurate and in-line with Studio requirements.
• Be a strong support for the Account Directors, with the ability to step up and cover some of their responsibilities in their absence, where needed.
• Lead, manage and inspire a team of Account Managers, ensuring excellent quality of service is provided at all times for all Made Thought clients.
• Be accountable for ensuring all team members are meeting the expectations required, working with the Account Director and HR to improve performance where appropriate.
• Help create a positive, collaborative and supportive environment, focussed on continual learning.

Skills & Experience

• Proven experience managing large scale accounts in a similar creative environment.
• A rich portfolio of client relationships across multiple sectors, with proven experience of successfully nurturing and growing client relationships.
• The ability to work seamlessly with others, leading by example and getting stuck in where needed.
• Bring demonstrable experience in developing and motivating teams, supporting people to reach their potential.
• Be able to balance the big picture with the detail, being able to think ahead and prioritise the workload for both yourself and the team.
• Be a strong problem solver who does so with diplomacy and charm, and who considers the best outcomes for both client & agency.
• Be confident at presenting work alongside team members.
• Have the ability to identify and manage additional revenue opportunities.
• Have the ability to build trust within teams and inspire others.

NOTE: This role is within Made Thought, an AKQA Group company and part of WPP.

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.