Senior Account Manager (Carlsberg)

VML South Africa; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is on the lookout for a Senior Account Manager to join their dynamic Shopper Commerce team. This role is pivotal in managing and expanding key client relationships, particularly with notable brands. You will lead the launch of exciting new products and spearhead integrated marketing campaigns that encompass both traditional and digital channels. The company fosters a hybrid work environment and values diversity, making it an exciting place for innovative thinkers. If you're passionate about creativity and client success, this opportunity is perfect for you.

Qualifications

• Proven experience in managing client relationships within an advertising agency.
• Strong strategic and creative thinking skills are essential.

Responsibilities

• Manage client relationships and drive account growth.
• Lead integrated campaigns across various marketing channels.
• Collaborate with creative teams to develop innovative solutions.

Skills

Account Management

ATL Marketing

BTL Marketing

Strategic Thinking

Creative Development

Client Relationship Management

FMCG Knowledge

Job description

Department: Client & Business Leadership

Location:

Last Updated: 4/29/2025

Requisition ID: 9712

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Role Overview:

We are seeking a highly motivated and experienced Senior Account Manager to join our dynamic Shopper Commerce team. This role involves managing and growing key client relationships, with a focus on the Carlsberg (Tuborg) and Seth & Rileys Garage accounts. You will play a key role in launching a new hard lemonade brand powered by Carlsberg, leading 360 campaigns, and driving shopper-focused initiatives.

Responsibilities:

1. Manage client relationships and drive account growth.
2. Lead the planning and execution of integrated campaigns, including ATL and BTL channels such as TV, OOH, Social, shopper marketing activations, and experiential.
3. Coordinate and oversee shoots and production activities.
4. Collaborate closely with creative and strategic teams to develop innovative solutions.
5. Manage client expectations and internal project timelines.
6. Contribute to strategic and creative development efforts.

Qualifications:

• Experience with ATL and BTL marketing channels.
• Experience managing projects and client relationships within an advertising agency.
• Proactive, passionate, resourceful, and outgoing.
• Strong strategic and creative thinking skills.
• Familiarity with FMCG, especially beverage brands, is a plus.

Additional Information:

We support a hybrid work environment, with teams in the office approximately four days a week. We are committed to diversity, equity, and inclusion, and encourage applicants from all backgrounds to apply.