Senior Account Executive, Paid Search

GroupM; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a dynamic team at a leading media services company where you will play a crucial role in driving client success through innovative Paid Search strategies. As a Senior Account Executive, you will manage campaigns across platforms like Google Ads and Bing, ensuring optimal performance and delivering actionable insights. With a focus on collaboration and continuous learning, this position offers an exciting opportunity to grow your career in a supportive environment. Enjoy comprehensive benefits, a vibrant workplace, and the chance to make a real impact in the digital marketing landscape.

Benefits

25 days holiday (increasing to 30)

Option to buy extra 5 days holiday

Enhanced pension scheme

Bupa healthcare

Monthly wellbeing fund

Early finishes on Fridays during summer

Extensive training programme

Qualifications

• Proven experience in planning and executing Paid Search campaigns.
• Knowledge of native platform suppliers and 3rd party providers.

Responsibilities

• Manage and optimize Paid Search campaigns to achieve client KPIs.
• Train junior team members on best practices for Paid Search.

Skills

Paid Search Campaign Management

Google Ads

Bing Ads

Data Analysis

Excel

PowerPoint

Client Communication

Attention to Detail

Team Collaboration

Automation Tools

Education

Bachelor's Degree

Tools

Google SA360

Double-click Campaign Manager

Google Analytics

Marin

Kenshoo

Job description

Senior Account Executive, Paid Search

Group: Mindshare Worldwide

Reports to: Account Manager

Client: Ford

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, with a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed.

Our Commitment

We want you to have the best opportunity to show us your skills and talents. Please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please [e-mail].

The Role

The role exists within Mindshare Channels & Solutions to support a growing team of Paid Search specialists. We are looking for an experienced Paid Search Senior Account Executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Search AEs and supporting the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

The Ideal Candidate

The candidate will report to the Paid Search Account Manager. Working within the Paid Search team, they will be integral to achieving client goals, and the development and optimisation of Paid Search activity as part of integrated multi-channel campaigns. The ideal candidate will have proven experience of successfully planning, executing and optimising Paid Search campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.

Essential Criteria

• Experience setting up and optimising campaigns within Google, Bing via SA360/Marin/Kenshoo, etc.
• Experience using custom audiences and automation to enhance Paid Search strategy and performance
• Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights
• Strong understanding of Paid Search best practices around buying strategies, formats, and audiences
• Understanding of measurement capabilities via the native platforms and 3rd party tools
• Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)
• Proactive approach to expanding knowledge and capabilities
• Attention to detail
• Able to communicate effectively and work as part of a wider, cross-channel team
• Programming or coding knowledge is not mandatory, but is advantageous

Desirable Criteria

• Language skills

Responsibilities

Delivering client performance

• Work with digital platforms like Google SA360, Google Ads, Bing Ads to run best practice compliant Paid Search campaigns.
• Competently create media plans designed to achieve specified KPIs
• Understand how digital media can be measured and tracked using third party technology, such as Double-click Campaign Manager and Google Analytics.
• Navigate and implement advanced features within native and 3rd party digital management platforms (e.g., automation, bid rules, audience expansions/creation, and feed integration)
• Identify and implement testing approaches to improve campaign performance against KPIs
• Carry out regular account optimization in order to improve performance against KPIs
• Complete client reporting and analyze campaign results extracting insight in order to provide recommendations for future activity
• Contribute to regular client meetings; preparing and presenting performance detail and account action updates
• Effectively manage your workload, and submit deliverables to your Account Manager within deadlines

Inspiring our people

• Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work
• Train Grads and Executives on how to effectively and efficiently build Paid Search campaigns and apply best practices for managing Paid Search activity
• Support the Account Executive with tasks, providing guidance where needed

Driving our process

• Complete the Mindshare finance process for all clients
• Carry out regular campaign and budget management checks
• Support Account Executives in following all Mindshare processes