Senior Account Director, Shopper & In-Store Experiences

air-recruitment.com; Maidenhead; Hybrid; GBP 42,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Career progression

Benefits package

Job summary

air-recruitment.com in Maidenhead is seeking an Account Director to lead end-to-end shopper activation and experiential campaigns in grocery, FMCG and health & beauty sectors. This hybrid role combines senior client leadership with hands-on delivery across in-store experiences, sampling and live brand events.

You will build trusted client partnerships, translate briefs into robust delivery plans, and oversee production, staffing, logistics and budgets to ensure flawless execution.

Qualifications

• Strong agency experience delivering shopper activation, experiential or in-store brand experience campaigns.
• Proven experience working with grocery/FMCG and/or health & beauty brands.
• Hands-on experience delivering live activations within retail and shopper environments.
• Experience across sampling, in-store activation, product launches, POS, retail experiences and consumer-facing experiential campaigns.
• Proven track record managing campaigns involving production, staffing, field delivery, suppliers and logistics.
• Ability to take campaigns from client brief and planning through to physical execution in the retail environment.
• Excellent client relationship and senior stakeholder management skills.
• Strong commercial awareness with experience managing campaign budgets and profitability.
• Outstanding organisational and project management skills.

Responsibilities

• Lead the end-to-end delivery of shopper activation, in-store experiential, sampling and live brand experience campaigns.
• Build trusted relationships with senior clients, becoming their go-to partner across campaign delivery.
• Translate client briefs and creative concepts into robust operational delivery plans.
• Work closely with production, staffing, field teams, suppliers, logistics and creative to bring campaigns to life.
• Oversee live activations, ensuring campaigns are delivered on brief, on time, on budget and to the highest possible standard.
• Manage campaign budgets, commercials, forecasting and profitability.
• Identify opportunities to grow existing client relationships and develop additional projects.
• Lead client presentations, proposals, status meetings and post-campaign reviews.
• Mentor and support Campaign Managers across the team.
• Successfully manage multiple fast-moving campaigns without compromising quality.

Job description

air-recruitment.com in Maidenhead is seeking an Account Director to lead end-to-end shopper activation and experiential campaigns in grocery, FMCG and health & beauty sectors. This hybrid role combines senior client leadership with hands-on delivery across in-store experiences, sampling and live brand events.

You will build trusted client partnerships, translate briefs into robust delivery plans, and oversee production, staffing, logistics and budgets to ensure flawless execution.