Senior Account Director, PR, Creator and Social

IMG LIVE; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global marketing agency is seeking a Senior Account Director in London with a strong background in social media and influencer marketing. The role focuses on managing high-profile sports partnerships, particularly in Formula 1. Ideal candidates will have 7-8 years of agency experience and a passion for sports. This position involves developing integrated campaigns, managing budgets, and fostering relationships with key stakeholders. The company promotes a collaborative culture, working from the office four days a week.

Qualifications

• 7-8 years of relevant agency experience in sport and lifestyle.
• Experience delivering PR and influencer campaigns for UK and international brands.
• Strong track record in client servicing and campaign delivery.

Responsibilities

• Drive the development of integrated communications campaigns.
• Lead a team to execute against communications programmes.
• Build and maintain relationships with key influencers.
• Manage campaign budgets and timelines.
• Collaborate with strategy and creative teams.

Skills

Social media and influencer marketing

Campaign management

Stakeholder relations

Creative thinking

Leadership

Job description

Overview

Who We Are: 160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

The Role and What You’ll Do

We are looking for a passionate and culturally attuned Senior Account Director with particularly strong social media and influencer marketing experience and skills to join our London-based team, with a focus on one of the agency’s most prominent global clients. This client is involved in several high-profile sports partnerships, including one within the world of Formula 1. As such, the role ideally requires an understanding of the F1 landscape including key stakeholders, influencers, and the intricacies of the sport’s global appeal. The Senior Account Director will be a member of our PR, Creator and Social team but will work collaboratively within an integrated client team comprising Strategy, Creative and Partnerships. The global nature of your key account will provide you with the opportunity to gain hands-on experience in international markets, including working with our US and APAC based teams and involvement in events and brand activations outside the UK. This is a dynamic and collaborative role suited to someone with a passion for sport paired with knowledge of how these sports connect with audiences through influencers and content, a sharp eye for storytelling, and a proactive, can-do attitude.

Responsibilities include:

• Drive the development of global integrated communications campaigns, ensuring alignment across geographies and tailoring approaches based on regional needs and cultural sensitivities
• Lead a London-based team to execute against integrated communications programmes that incorporate influencer marketing, content creation and branded content
• Build and maintain strong relationships with key influencers, talent, and stakeholders within the F1 and broader sports world
• Manage campaign budgets, timelines, and critical paths, ensuring projects are delivered on time and within scope
• Collaborate with our in-house strategy and creative team on strategic and creative planning around specific projects, including developing campaign concepts, messaging, and creative content
• Travel to global F1 markets to support campaign execution and client relationship management
• Engage with key stakeholders as part of an all-agency group
• Support the growth of the PR, Creator & Social team by seeking out and pitching new business opportunities, with the support of our Business Development team

You Have These

7-8 years of relevant agency experience, ideally within the sport and lifestyle space. Experience of delivering PR, influencer and social campaigns for UK and international brands and businesses A strong track record in client-servicing and campaign delivery.

We’d Love If You Also Have These

• Strong understanding of earned, influencer, and social media: particularly confident in influencer and social media, with knowledge of how they integrate within broader marketing strategies
• Knowledge of the social and digital landscape: including relevant platforms and cultural trends
• Experience in running global campaigns: from an owned, earned, and paid perspective, ideally across multiple markets
• Campaign and project management: ability to manage timelines, budgets, resources, and stakeholders across multiple projects simultaneously
• Creative thinking and storytelling: able to spot compelling angles, generate culturally relevant ideas and contribute to creative campaign ideas
• Relationship-building: skilled in developing strong relationships with clients, media, creators and internal teams; a natural collaborator and communicator
• Cultural curiosity: in tune with trends, conversations, and moments shaping sport, fashion, music, and lifestyle, with an ability to translate these into impactful work
• A strong new business acumen with a proven track record of increasing client spend and identifying growth opportunities
• Strong leadership and team management skills, with the ability to inspire and nurture a team and foster a positive agency culture
• Analytical mindset and experience: can report campaign results clearly and meaningfully
• Flexible and proactive mindset: comfortable working in a fast-paced, dynamic environment with a solutions-focused, can-do attitude

How we work

WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Follow our story at 160over90.com and on Instagram and LinkedIn. 160/90 is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.

Closing

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.