Senior Account Director - OOH

Senior Account Director – OOH (12-month FTC)

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At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.

Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.

Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themselves for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!

Overview of role

EssenceMediacom handles the media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis, and experience, we are part of the largest media planning and buying network in the world.

We are the only agency to simultaneously hold the title of Agency Network of the Year across all 5 of the industry’s biggest awards, whilst recently being named Campaign’s Media Agency of the Decade.

We are looking for a diligent OOH Senior AD with extensive experience in OOH planning and has a good understanding of how OOH fits in the wider media system and how to leverage those opportunities through great relationships with GroupM Outdoor and our key media owner partners.

A key part of your role will be ensuring the delivery of guarantees across all the clients in the Business Unit. You will have the opportunity to be involved in innovative, ground-breaking work, on clients such as Coca-Cola and Mars. Extensive experience of working and negotiating with auditors is essential to this role.

You will be responsible for managing your clients, developing your team, and working with the Directors in the OOH team to manage the shape of the team, provide leadership and direction for each of the OOH specialists in the team.

Reporting of the role

This role is across three of EssenceMediacom’s internal Business Units. The role reports directly to an OOH Director, who you will work closely with to ensure the smooth running of the team and delivery of client guarantees. You will also work closely with the rest of the OOH team as we use an agile approach to manage resource across all the Business Groups.

3 best things about the job

1. EssenceMediacom’s strength has always been our people. We are a close team working together to deliver brilliant campaigns for our clients.
2. A wide and varied client base makes for a great place to grow your career as it gives everyone in the team a real breadth of experience.
3. An extremely supportive and encouraging leadership team that puts their team’s development first.

Measures of success

In three months, you would have:

1. Strong working relationship with the other members of the OOH team. This will be key – you will be pivotal in creating the right environment for all our planners and Account Directors to develop, grow and create great work.
2. Gained a good understanding of the client businesses which you will oversee.
3. Overseen the delivery of all OOH plans and responses on time and without errors.
4. Have a solid grasp of all the commercial aspects of your role (clients’ businesses and ours)

In six months, you would have:

1. Built strong working relationships with all key stakeholders internally and externally – this includes key client contacts, Comms Planners, and Investment Leads across all relevant Business Units

In 12 months, you would have:

1. Delivered demonstrable revenue growth within your group of clients.
2. Nurtured a happy and motivated team of OOH specialists who have a vision for how their careers can grow.

Responsibilities of the role

• The Senior AD will be responsible for owning the client relationship when it comes to OOH. They will be viewed by the client as an OOH expert who has an authoritative opinion on both their plans and the wider media market.
• The Senior AD also works with clients and Business Directors to uncover business opportunities that exist outside of – or in conjunction with – ongoing media planning/buying activity. With an OOH-specific focus, the Senior AD aims to work with and improve the connected system planning process by uncovering new and innovative areas for clients to focus on.
• Client education and thought leadership is a core part of the role; developing a deep understanding of your clients’ business objectives and problems will be essential.
• Key to the role will be managing the relationship between GroupM Outdoor and EssenceMediaCom on behalf of our clients. This will include strong commercial acumen to manage Mars and Coca-Cola targets.

What you will need

• Detailed knowledge of the wider business, each division including the benefits and key role they play in making EssenceMediaCom a leader.
• High degree of commercial awareness including utilising budgets/spend, fees and allocation of resource.
• Ability to identify what ‘the real’ key issues are & find solutions that are a win/win or satisfy both the client/EssenceMediacom agenda.
• Actively listens, considers opinions of others.
• Composed while under pressure or when facing challenging behaviour, with the ability to turn around difficult situations.
• Ability to question and challenge ideas and individuals while maintaining or building a relationship.
• Questioning mindset.
• Challenges the status quo, anticipates problems, and finds creative solutions.
• Develops new ideas that benefit the wider agency.
• Not afraid to make tough decisions, using sound reasoning to do so.
• Leads by influence and example to inspire and motivate the team.
• Multi-media understanding and how OOH works with and complements other media on our client’s media plans.
• Knowledge of industry media planning tools (Route, Aureus, Space etc.)
• Implementational knowledge of multi-media planning tools (TGI, Media Multiplier, Touchpoints)

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.