Senior Account Director (mat cover)

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Senior Account Director (mat cover), london

Client:

Halpern

Location:

london, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

7

Posted:

18.04.2025

Expiry Date:

02.06.2025

Job Description:

The Opportunity

If you want to future proof your career in Comms, Halpern is the agency for you. We are an entrepreneurial, mid-size agency with a tenacious start-up approach, which is coupled with having the stability of being part of WPP, the world's largest network of global advertisers. We are also partners in T&Pm – a global group of ambitious agencies designed to help comms move at the speed of life. From creative, to strategy, experiential, production, social and paid media, joining the Halpern team will give you unrivalled access to our partner agencies and unlimited learning opportunities across the full marketing mix.

As a business, we have a significant focus and shift towards broader marketing opportunities, creative-first campaigns, strategic work, as well as influencer marketing and upselling our digital capabilities. This means we have an opportunity to craft a role which suits your long-term career goals.

This role is instrumental in supporting the senior leadership in overseeing the client portfolio, delivering work with maximum impact and seeking out commercial opportunities.

You are a passionate Influencer Expert with a range of experience across consumer brands, being able to adapt your strategic recommendations to support a broad spectrum of clients from the beauty, F&B, retail and automotive sectors (illustrative not exhaustive) and who strives to deliver best in class content that impact perception and business outcomes.

Role: Senior Account Director (Mat Cover)

Is this role right for you?

• A strategic and creative thinker
• Adept at integrating into paid strategies and working closely with paid media teams/agencies to deploy spend correctly
• Curious by nature and always seeking out the latest and greatest for your clients and teams
• Bold and brave in your recommendations and looking to drive innovation as much as BAU
• True collaborator who enjoys leading and supporting work for the best possible outcome
• Ready to move at speed - we are fast!

Client Service

• Senior leadership for client relations and excellent client counsel
• Develop and execute engaging creative influencer strategies relevant to the clients brief that are aligned with overall business/comms objectives and strategy
• Proactively pitch new ideas to clients to ensure we cut through and remain best in class
• Lead in the management and handling of potential issues/crisis situations, ensuring all communication is delivered in a calm and professional manner
• Be the thought leader for the Influencer Division, crafting a role where clients want your opinion

Influencer Operations

• Drive commercial growth for influencer across the agency by forming relationships with Account Management leads to upsell our services
• Client lead for managing paid influencer campaigns across multiple social media channels through all stages: identification, SOW creation, fee negotiation, briefing, contracting, content delivery, relationship management
• Diligent approach to measurement and evaluation, delivering reports which demonstrate impact and ROI
• Demonstrate tactical fee negotiation to maximise client budgets
• Retain existing influencer relationships and grow your personal network with new creators and agents to benefit Halpern and our client roster
• Leading innovation for the team, looking at partners (both talent & technology) to ensure the agency is as informed as possible of the evolution of the space
• Monitor and interpret emerging influencer and creator trends, translating these insights into persuasive client presentations that shape campaign strategy

Team

• Inspire and motivate your team, the wider division and agency
• Review the output of the team and report directly to the SLT on performance
• Act as a mentor and sounding board for those that want to learn from your experience
• Report weekly to the Directors on any commercial updates