Senior Account Director

Newgen; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

NewGen, a global social-first creator agency, is seeking a Senior Account Director to lead a portfolio of key client relationships while driving excellence in delivery and growth. You will be a visible senior leader who combines strategy, creativity and commercial focus to achieve client objectives.

You will sit at the heart of accounts, guiding account teams, shaping social-first strategies, and ensuring the work resonates with culture while delivering measurable business impact.

Qualifications

• 10+ years experience in social, creative or integrated agency roles.
• Experience leading a portfolio of large accounts or multi-market campaigns.
• Strong commercial acumen, including retainer renewals, budget negotiations and forecasting.

Responsibilities

• Lead senior client relationships across a portfolio of key accounts.
• Own delivery across accounts from brief to wrap with tight scope, timelines and budgets.
• Drive revenue, margin and EBITDA performance across accounts.
• Grow accounts through ambitious retainers and new opportunities, and contribute to new business pitches.
• Elevate strategy and creative output by aligning ideas with client objectives and measurable impact.
• Lead, mentor and develop Account Directors, Managers and Executives for high performance.
• Collaborate across influencer, creative, production and data teams for joined-up client experiences.
• Keep social-first thinking at the heart of client work and culture.

Skills

10+ years in social/agency

lead multi-market campaigns

commercial acumen

Job description

Senior Account Director

Location: LDN office

Hybrid: Tuesday Wednesday and Thursday in office

Welcome to NewGen, we’re a global social-first creator agency made up of over 100 talented people worldwide, with offices in London, Manchester, and New York. We partner with leading brands to shape culture, tell stories that matter, and harness the power of social first creative and creators to drive meaningful impact. As a fast-growing agency with a collaborative, ambitious spirit, we bring together data, strategy, creativity, and innovation to deliver work that actually cuts through, connects and creates conversation.

Founded by our 30-under-30 co-founders, NewGen is an independent agency working withsome of the world’s biggest brands. Privately owned and built to challenge the big networks and stale-traditional agencies, we move fast, live social, and know that our fresh ideas can compete with anyone. In fact, we know it’s the only way to deliver work consumers care about.

Our work is trusted by some of the world’s biggest brands, including Pepsi, Samsung, Amazon,SEGA and CashApp. Just as importantly, we’re the agency of choice for leading creators shaping culture today - from KSI and Amelia Dimoldenberg to PewDiePie. When the people driving conversations and influencing audiences trust us, it’s no surprise that the world’s most ambitious brands do too.

Want to join the team? here are our non-negotiables:

• Energy – Get involved, be heard, and contribute. This isn’t the place for an easy ride — wewant people who bring energy and ideas.
• Quality – Quality comes first. If it doesn’t feel right, speak up. Everything we create shoulpush boundaries and break new ground.
• Collaboration – We win as a team. No egos, no judgment — just support, collaboration,and collective success.
• Creativity – We thrive on fresh thinking. New ideas and bold approaches are what keepus moving forward.
• Partnership – Be a great partner to our clients. Everything we do should deliver on theirobjectives and create a positive, collaborative experience. This is paramount.

The Role

We’re looking for a commercially minded and socially native Senior Account Director who can confidently lead a portfolio of key client relationships while driving excellence across delivery and growth. You’ll sit at the heart of your accounts as a trusted senior partner to clients, leading account teams and ensuring work is strategically sharp, creatively ambitious and commercially strong. You are a visible senior leader in the business and still a doer. You bring clarity, pace and energy. You know what great looks like, you protect the team while raising standards and you take ownership of outcomes rather than escalating them. You understand how social first thinking translates into real brand impact and real account growth.

Key Responsibilities

Lead Senior Client Relationships

• Act as senior client lead across a portfolio of key accounts
• Build and strengthen trusted relationships with senior marketing stakeholders
• Provide concise, commercially focused counsel on social strategy and performance that
• clients proactively seek out
• Drive proactive thinking rather than reactive servicing
• Surface risks early and resolve issues at source to minimise escalations

Own Delivery Excellence

• Own delivery across your accounts from brief through to wrap
• Ensure scope, timelines and budgets are tightly managed, with accurate documentation
• and clear handovers to finance and operations
• Champion agency processes, calling out gaps early and holding teams to agreed ways
• of working
• Anticipate risk and solve problems early
• Maintain high standards across all outputs

Drive Commercial Performance

• Be accountable for revenue, margin and EBITDA performance across your accounts
• Lead retainer renewals, budget negotiations and forecasting with clear rationale tied tovalue delivered
• Use dashboards and tracking to make data-led decisions, protecting margin and spottingopportunities early
• Build your teams’ understanding of budget ownership, margin impact and deliveryefficiency
• Ensure accounts are properly scoped and resourced, leading regular account health checks

Grow Accounts and the Agency

• Own account plans that deliver ambitious growth across retained accounts
• Proactively identify and convert net new opportunities with existing and new clients
• Contribute to new business pitches and help onboard new clients into the agency
• Build your personal and the agency’s external profile through sharing work, thought leadership and industry events

Elevate Strategic and Creative Output

• Partner closely with Strategy and Creative to ensure ideas are insight led and socially native
• Ensure deliverables ladder back to client business objectives
• Push for measurable impact across campaigns
• Inspire and challenge teams to produce award-winning work

Lead and Develop Your Team

• Manage, mentor and performance-manage Account Directors, Account Managers and Executives
• Run regular 1:1s with clear objectives, addressing underperformance early
• Identify high-potential talent and build succession, with clear progression for future leaders
• Recommend team structures and resourcing to address capability gaps and workload pressures before they impact delivery
• Create a high performance supportive team culture
• Drive accountability and ownership across your team

Champion Collaboration and Leadership

• Work seamlessly with influencer, creative, production and data teams
• Ensure a joined up client experience across disciplines
• Act as a visible senior leader, role-modelling NewGen behaviours and supporting agency wide initiatives
• Represent your team’s voice in leadership conversations, turning feedback into clear recommendations

Social First x Brand Impact

Being socially native is at the heart of everything we do at NewGen. We’re not an advertisingagency. We live and breathe culture constantly plugged into the trends, conversations andcreators shaping the world. To succeed here you need a deep understanding of the creatorlandscape, an instinct for what resonates online and the ability to translate trends and culturalinsight into work that feels authentic, bold and social first. It’s ok to be chronically online.

We'd Love You To Have

• 10+ years experience in social, creative or integrated agency roles
• Experience leading a portfolio of large accounts or multi market campaigns
• Strong commercial acumen, including retainer renewals, budget negotiations andforecasting
• A track record of growing accounts and contributing to new business wins
• Deep knowledge of social platforms and creator culture
• Experience managing and developing teams, including people managers
• Confident presentation and senior stakeholder management skills
• Experience working in fast paced agency environments
• Ability to translate creative ideas into measurable business results