Senior Account Based Marketing Manager

GWI; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading company in consumer research is seeking a Senior Account Based Marketing Manager to drive their ABX strategy and execute targeted marketing campaigns for strategic accounts. This role requires collaboration with multiple teams and a focus on measurable outcomes, making it integral to the company's growth.

Benefits

25 days annual leave

Flexitime

Work-from-anywhere options

Enhanced parental leave

Health cash plan for family

Accredited learning programs

Qualifications

• Experience in B2B SaaS Marketing and understanding of the SaaS buying process.
• Proven experience with campaign briefs and executing 1:Many, 1:Few & 1:1 programs.

Responsibilities

• Responsible for ABX strategy and plans for targeted marketing.
• Accountable for executing measurable campaigns for new business and customer expansion.

Skills

B2B SaaS Marketing

Campaign Execution

Stakeholder Management

Results-Oriented

Tools

SixSense

Demandbase

SFDC

Hubspot

Job description

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Account Based Marketing Manager to play a key role in our Growth Marketing team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

Sounds great, what will I be doing?

As our Senior Account Based Marketing Manager you’ll be responsible for our ABX strategy and plans that deliver targeted marketing & personalised marketing for strategic accounts - whether that be 1:Many, 1:few or 1:1- working predominantly with stakeholders in the US and the US.

This role will ultimately be held accountable for the execution of measurable campaigns that deliver against new business and customer expansion.

You will work closely with the Revenue, Field, and Demand Gen teams to align on shared goals and drive coordinated execution across the full funnel. Ensure strong marketing and sales alignment through collaborative account motions, while tracking KPIs and providing regular reporting to measure success and progress toward revenue targets

It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.

What do I need to bring with me?

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:

Experience in B2B SaaS Marketing and understanding of the SaaS buying process

Proven experience with SixSense or Demandbase

Demonstrable experience deploying campaign briefs and executing 1:Many, 1:Few & 1:1 programs

Understand how ABX fits into a wider marketing and sales ecosystem

Knowledge of SFDC and Hubspot Proactive, reliable, and results-oriented with ability to manage multiple projects in a changing, fast-pace enviroment.

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.

Interview steps

Preliminary phone call with the Talent Team(no video required)

First video interview with the hiring managers

Second (and final*) video interviewwith the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community.

*Don’t be alarmed if there are other stages in the process, it’s all part of the plan for some of our roles.

What exactly is GWI?

GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits.

With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action.

Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.

What’s in it for me?

You’ll do the sort of work that got you excited about your career in the first place - not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get:

Tons of days off: 25 days annual leave | Xmas office closures

Great work-life balance: Flexitime | early Friday finishes | Work-from-anywhere options

Family-focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family

A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities

A commitment to the community: DE&I committee | Volunteer options | 100% donation matching | Payroll giving options

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

Diversity, Equity & Inclusion

We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture.

We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger.That’s why we strive to make our offices - and our teams - as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.

The point is, GWI is a place where you can genuinely feel at home, express yourself, and make your mark - whoever you are.

As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process.We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.

#li-hybrid

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