Senior Account-Based Experience Marketing Manager (UK Remote)

Turnitin; Leeds; Remoto; GBP 95.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote First Culture

Health Care Coverage

Education Reimbursement

Competitive PTO

Parental Leave

Retirement Plan with match/contribute

Descrizione del lavoro

Turnitin is seeking a Senior Account-Based Experience (ABX) Manager to own the global ABX strategy and drive scalable, measurable go-to-market motions across our Integrity and Assessment portfolios.

You will align Sales, SDRs, Customer Success, Revenue Ops, and Product Marketing to orchestrate coordinated account engagement, improve personalization, and deliver meaningful business outcomes across regions.

Competenze

• 7+ years of B2B marketing experience with ABM/ABX focus.
• Experience owning ABX/ABM strategy and scalable programs.
• Strong account-based and lifecycle marketing knowledge.
• Ability to drive pipeline and revenue through ABX initiatives.
• Experience presenting to senior stakeholders.

Mansioni

• Own and drive the global ABX strategy and roadmap.
• Define account selection methodologies and engagement frameworks.
• Mature account-level reporting, engagement scoring, and attribution.
• Develop ABX plays across acquisition, expansion, and retention.
• Lead cross-functional GTM alignment among Sales, Marketing, SDRs, and Customer Success.
• Identify strategic opportunities using market insights and performance data.
• Create scalable ABX playbooks for regional rollout and growth.
• Shape ABX tech/data roadmap and vendor evaluation.
• Serve as ABX SME influencing senior leaders.

Conoscenze

ABX strategy

Strategic thinking

Stakeholder management

Analytics

Sales alignment

Project management

Communication

Ownership

Strumenti

Salesforce

Pardot

Marketing automation

Descrizione del lavoro

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in global education. For over 25 years, Turnitin has partnered with educators and institutions to develop learning integrity solutions that recognize the enduring value of critical thinking in a rapidly changing world. Over 16,000 academic institutions, publishers, and corporations use our services in more than 185 countries around the world: Turnitin Feedback Studio, Clarity, Originality, Gradescope, ExamSoft, Similarity, and iThenticate. Protecting the value of an authentic education is at the heart of who we are.

Experience a remote-first culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being. Our diverse community of colleagues are all unified by a shared desire to make a difference in education.

Turnitin is a global organization with team members in over 35 countries including the United States, Mexico, United Kingdom, Australia, Japan, India, and the Philippines.

Job Description

We are seeking a strategic and results-oriented Senior Account-Based Experience (ABX) Manager to own and lead the global ABX strategy, driving the evolution and scale of our ABX program across our global GTM organization.

Building on a foundation of ABX pilots, this role will set the strategic direction, priorities, and roadmap for transforming ABX into a mature, scalable, and measurable go-to-market motion for our Integrity and Assessment product portfolios. The Senior ABX Manager will define and lead the implementation of account-based strategies, plays, processes, and measurement frameworks that drive engagement, pipeline growth, customer expansion, and retention within strategic accounts.

Success in this role requires strategic leadership and the ability to influence and align Sales, SDRs, Customer Success, Revenue Operations, Product Marketing, and Demand Gen Marketing teams to align around account priorities, orchestrate coordinated account engagement, and deliver meaningful business outcomes. This individual will serve as the organization's ABX subject matter expert, establish best practices and scalable frameworks that strengthen our account-centric approach across mature markets.

Responsibilities

• Own and drive the global ABX strategy and roadmap. evolving existing workflows into a scalable, repeatable program that supports regional and global growth objectives.
• Define and lead the evolution of account selection methodologies, account planning processes, engagement frameworks, and measurement models.
• Define ABX measurement priorities and success criteria, partnering with Revenue Operations to mature account-level reporting, engagement scoring, attribution, and performance measurement.
• Develop and operationalize ABX plays across key stages of the customer lifecycle, including acquisition, expansion, and retention.
• Lead cross-functional GTM alignment, establishing scalable processes and governance models that strengthen alignment between Sales, Marketing, SDRs, and Customer Success teams.
• Use account intelligence, market insights, and performance data to identify and prioritize strategic opportunities to improve personalization, orchestration, and account engagement across channels and touchpoints.
• Establish best practices and playbooks that can be replicated across regions and product portfolios, guiding market expansion and program adoption based on business priorities and readiness.
• Shape the ABX technology and data roadmap, evaluating and recommending technologies, data sources, and processes that support the continued evolution of the ABM program.
• Serve as the organization's ABX subject matter expert, influencing senior stakeholders, guiding strategic decisions, and driving organizational adoption and continuous improvement of account-based strategies and methodologies.

Qualifications

• 7+ years of experience in B2B marketing, with at least 4 years focused on Account-Based Marketing (ABM), Account-Based Experience (ABX), strategic demand generation, or field marketing.
• Demonstrated experience owning and leading ABM/X strategy including developing scalable programs, establishing strategic frameworks, and driving measurable pipeline and revenue impact across complex B2B organizations.
• Strong understanding of account segmentation, buying groups, account planning, customer lifecycle marketing, and account engagement strategies.
• Experience developing account-specific and segment-based plays across acquisition, expansion, and retention motions.
• Strong analytical skills with experience measuring account engagement, pipeline influence, opportunity creation, and revenue impact.
• Experience with Salesforce and marketing automation platforms such as Pardot, Salesforce, or similar technologies.
• Familiarity with ABM platforms, intent data providers, enrichment solutions, and account intelligence tools.
• Experience creating executive-level reporting and presenting program performance, insights, and recommendations to stakeholders.
• Excellent project management, communication, and stakeholder management skills.
• Strategic Thinking.
• Builder Mindset.
• Customer and Account-centric thinking.
• Ownership and Accountability.

Additional Information

Total Rewards @ Turnitin

At Turnitin, we believe Total Rewards go far beyond pay. While salary, bonus, or commission are important, they’re only part of the value you receive in exchange for your work.

Beyond compensation, you’ll experience the intrinsic rewards of unleashing your potential and making a positive impact on global education. You’ll also thrive in a culture free of politics, surrounded by humble, inclusive, and collaborative teammates.

In addition, our extrinsic rewards include generous time off and health and wellness programs that provide choice, flexibility, and a safety net for life’s challenges. You’ll also enjoy a remote-first culture that empowers you to work with purpose and accountability in the way that suits you best, all supported by a comprehensive package that prioritizes your overall well-being.

Our Mission

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.

Our Values

• Customer Centric: Our mission is focused on improving learning outcomes; we do this by putting educators and learners at the center of everything we do.
• Passion for Learning: We are committed to our own learning and growth internally. And we support education and learning around the globe.
• Integrity: Integrity is the heartbeat of Turnitin—it is the core of our products, the way we treat each other, and how we work with our customers and vendors.
• Action & Ownership: We have a bias for action. We act like owners. We are willing to change even when it’s hard.
• One Team: We strive to break down silos, collaborate effectively, and celebrate each others' successes.
• Global Mindset: We consider different perspectives and celebrate diversity. We are one team. The work we do has an impact on the world.

Global Benefits

• Remote First Culture
• Health Care Coverage*
• Education Reimbursement*
• Competitive Paid Time Off
• Self-Care Days
• National Holidays*
• 2 Founder Days + Juneteenth Observed
• Paid Volunteer Time*
• Charitable contribution match*
• Monthly Wellness or Home Office Reimbursement/*
• Access to Modern Health (mental health platform)
• Parental Leave*
• Retirement Plan with match/contribution*

* varies by country