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Segment Marketing Manager - Home

Tarkett

Ashford

On-site

EUR 40,000 - 80,000

Full time

30+ days ago

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An established industry player is seeking a Segment Marketing Manager to join their dynamic Commercial Marketing Team. This full-time, on-site role in Ashford involves overseeing the Home segment and three key product categories: LVT, Wood, and Broadloom Carpet and Rugs. The successful candidate will be responsible for developing market plans, managing marketing communications, and implementing strategies that enhance brand awareness and drive sales. With a focus on sustainability and innovation, this role offers the chance to make a significant impact in a company that values creativity and strategic thinking.

10 years of marketing experience required, preferably in the flooring or construction industry.
Strong analytical, organizational, and communication skills are essential.

Develop and execute market plans for the Home segment and key product categories.
Manage marketing communications and craft strategies to drive sales.

Market Planning

Marketing Strategy

Sales

Marketing Communications

Analytical Skills

Organizational Skills

Communication Skills

Interpersonal Skills

Bachelor's degree in Marketing

Bachelor's degree in Business

Company Description

With over 140 years of history, Tarkett is a global leader in innovative and sustainable flooring and sports surface solutions, generating net sales of €3.4 billion in 2022. The Group employs 12,000 individuals and operates 25 R&D centres, 8 recycling centres, and 34 production sites. Tarkett provides flooring solutions for various sectors including hospitals, schools, housing, hotels, offices, stores, and sports fields, reaching customers in over 100 countries. Committed to circular economy and sustainability, Tarkett UK&IE are looking to strengthen their Commercial Marketing Team with the addition of a Home Segment Marketing Manager.

Role Description

This is a full-time, on-site role to be based in Ashford, Kent, for a Segment Marketing Manager who will not only look after the Home segment but also three key product categories - LVT, Wood and Broadloom Carpet and Rugs. The Segment Marketing Manager will be responsible for developing and executing market plans, managing marketing communications, and crafting marketing strategies to drive sales and brand awareness. Day-to-day tasks will include market analysis, campaign planning, coordination with sales teams, and implementing marketing initiatives aligned with company goals.

Qualifications

Expertise in Market Planning and Marketing Strategy
Proficiency in Sales, Marketing Communications, and Marketing Management
Excellent analytical and organizational skills
Strong communication and interpersonal skills
Bachelor's degree in Marketing, Business, or related field
Experience in the flooring or construction industry is a plus but not a requirement
10 years marketing experience

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