Segment Marketing (CRM) Senior Specialist

Expedia Group; London; Hybrid; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a passionate CRM professional to join their dynamic team. This role focuses on developing and executing innovative retention initiatives that enhance customer engagement across multiple brands. You'll collaborate with cross-functional teams to create compelling campaigns, analyze performance metrics, and drive impactful strategies. With a commitment to fostering an inclusive culture and providing exciting travel perks, this company offers a rewarding career path in a vibrant environment. If you're eager to make a difference in the travel industry, this opportunity is perfect for you.

Benefits

Generous time-off

Parental leave

Career development resources

Exciting travel perks

Qualifications

• 3-5 years of CRM experience in e-commerce or retention marketing.
• Strong analytical skills to improve marketing effectiveness.

Responsibilities

• Manage global retention initiatives for multiple brands.
• Report on campaign performance and provide insights for improvements.

Skills

CRM (Customer Relationship Management)

Data Analysis

Stakeholder Management

Campaign Execution

Creative Briefing

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Economics

Tools

MS Office

Jira

Tableau

Salesforce Marketing Cloud

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Segment Marketing (CRM) Senior Specialist

Do you love travel and connecting with customers through engaging communications? We're looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing Senior Specialist is responsible for delivering email, push, in product placements and landing pages.

You will partner closely with cross functional teams in Analytics, Machine Learning, Product and Tech, Creative, and Production teams to develop global cross-brand retention initiatives that retain our travelers and deliver significant business impact.

What you’ll do:

1. Manage the end-to-end development and execution of global retention initiatives for Expedia, Hotels.com and VRBO.
2. Report on campaign performance; managing and tracking engagement, identifying key performance insights and recommendations to improve our programs.
3. Partner with analytics to help develop new program enhancements that deliver meaningful impact to our retention programs.
4. Brief creative and partner with our production and capabilities team to ensure our campaigns are executed to a high standard.
5. Support the operational side of our retention programs, partnering with a cross-functional team to maintain process efficiency and campaign accuracy.
6. Partner with finance and support business casing ensuring that we are delivering a return on investment.
7. Develop the test approach for all owned retention optimisations inc. briefing A:B test designs with a clear hypothesis and objectives.
8. Work closely with cross-functional teams, including Creative, Product and Tech, Production and Loyalty.

Who you are:

1. Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience.
2. At least 3-5 years’ experience in a CRM role, preferably in e-commerce and/or retention marketing space.
3. Strong data driven, analytical thinker, with a proven ability to improve marketing effectiveness through data and insights.
4. Experience delivering compelling customer centric campaigns, from creative brief through to campaign execution.
5. Strong stakeholder management skills with the ability to influence stakeholders and drive delivery through a cross functional team.
6. Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives.
7. Experience working on incentive campaigns, with knowledge of business casing and program level reporting a plus.
8. Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners.