Segment Marketing (CRM) Manager

Expedia Group; London; On-site; GBP 40,000 - 80,000; Full time

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing (CRM) Manager is responsible for delivering email, push, in product placements and landing pages.

You will partner closely with cross functional teams in Analytics, Creative, and Production & Capability teams to develop compelling segment communications with the objective to drive segment progression through segment-specific loyalty and value proposition content objectives.

What you'll do:

• Develop and implement marketing strategies designed to support segment progression of travelers, across Expedia, Hotels.com and VRBO.
• Identify data driven opportunities to enhance our existing weekly segment marketing program through research, insights and self-serve analysis.
• Create program and campaign level test plans that clearly ladder up to our business objectives.
• Manage the end-to-end development of global campaigns.
• Work closely with cross-functional teams, including Creative, Product and Tech, Production and Loyalty.
• Evaluate campaign performance, leveraging data to extract actionable insights that refine and optimize future marketing efforts.

Who you are:

• Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience.
• At least 5 years’ experience in a marketing role, preferably in the e-commerce and/or online marketing space.
• Critical thinker with a capacity for original and innovative thinking, adept at structuring business and customer challenges and introducing creative solutions to drive growth and efficiency.
• Strong stakeholder management skills with the ability to influence senior stakeholders and drive delivery through a cross functional team.
• Excellent analytical skills with a proven ability to improve marketing effectiveness through data and insights.
• Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives.
• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.