Segment Marketing (CRM) Manager

ENGINEERINGUK; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

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Sector: Travel and Tourism
Role: Manager
Contract Type: Permanent
Hours: Full Time

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We`re building a more open world. Join us.

Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing (CRM) Manager is responsible for delivering email, push, in product placements and landing pages.

What you'll do:

• Develop and implement marketing strategies designed to support segment progression of travelers, across Expedia, Hotels.com and VRBO.
• Identify data driven opportunities to enhance our existing weekly segment marketing program through research, insights and self-serve analysis.
• Create program and campaign level test plans that clearly ladder up to our business objectives.
• Manage the end-to-end development of global campaigns.
• Work closely with cross-functional teams, including Creative, Product and Tech, Production and Loyalty.
• Evaluate campaign performance, leveraging data to extract actionable insights that refine and optimize future marketing efforts.

Who you are:

• Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience.
• At least 5 years` experience in a marketing role, preferably in the e-commerce and/or online marketing space.
• Critical thinker with a capacity for original and innovative thinking, adept at structuring business and customer challenges and introducing creative solutions to drive growth and efficiency.
• Strong stakeholder management skills with the ability to influence senior stakeholders and drive delivery through a cross functional team.
• Excellent analytical skills with a proven ability to improve marketing effectiveness through data and insights.
• Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives.
• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus.

Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Company

Who we are

We are travelers and technologists. We work across time zones, hemispheres, cultures, and languages. We thrive on breaking things down and building them back up again until they're even better.

We know travel can be hard. But we also know it's worth it every time. And because we believe travel is a force for good, we take our roles seriously. We're here to build great products and create connections that truly bring good into the world.

Accommodations and adjustments

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions.

If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form.

We're a diverse company, that feels like a community

When you join Expedia Group you become part of a global network of passionate travelers and technologists. Everyone is welcome here, and we take purposeful steps to create and nurture a diverse, open culture.

We find meaning in the work we do: together, we can broaden horizons, strengthen connections, and bridge divides.

We’re a truly global company, with offices on almost every continent. Our hybrid working policy empowers our employees to enjoy the benefits of remote working while staying connected to their colleagues.

No matter where you are – or where you dream of being – we’ve got opportunities for you to explore.

Our industry-leading benefits package enables you to create a fulfilling career while staying healthy, happy, and well.