Search Specialist

BYD Europe; Uxbridge; On-site; GBP 30,000 - 45,000; Full time

Job summary

BYD Europe is seeking a Search Specialist to lead the planning and delivery of performance campaigns. This individual will optimize digital marketing strategies to enhance brand visibility and drive business growth. The role demands a results-oriented professional with strong educational background in marketing and excellent communication skills to collaborate with a dynamic team.

Benefits

25 Days annual holiday allowance plus bank holidays

Workplace pension

Commuting Allowance

Team building events

Employee learning opportunities

Qualifications

• Degree in Marketing or related field required.
• Experience in programmatic media planning and execution.
• Excellent communication and interpersonal skills.

Responsibilities

• Implement and optimize Paid Search campaigns.
• Manage communications with client stakeholders.
• Strategize media plans with Google best practices.

Skills

Communication

Media Planning

Customer-oriented Mindset

Time Management

Digital Media Knowledge

Performance Optimization

Education

University Degree in Marketing, Sales, or commercial disciplines

Tools

Microsoft Office

Job description

About the department:

The Marketing Department within BYD UK is responsible for developing and implementing tailored marketing strategies specific to drive UK performance and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the UK market.

The Person:

This role will be focused on leading planning and delivery of search and performance max campaigns for BYD UK. The search specialist will deliver on planning, set up, delivery or programmatic media campaigns, including optimisation and leading on trading. The role will include planning campaigns, delivering media plans, strategic recommendations and identifying innovation opportunities. The team is responsible for both Brand, Performance and Tactical campaigns.

The Role:

Key objectives and responsibilities:

• Implementing and optimising Paid Search campaigns
• Running PMAX and YT campaigns
• Own day to day testing and optimisation
• Communicate with the global team
• Managing communications with various client stakeholders
• Look strategically at our media plans
• Work with google to ensure latest best practice is in place

Key results:

• Web traffic and leads driven by media campaigns
• Increasing engagement and performance of media campaigns
• Improving brand awareness and image of BYD in the UK

Your profile:

• University Degree in Marketing, Sales, or commercial disciplines.
• Effective and fluent communicator in English
• Excellent Microsoft office skills.
• Experience in programmatic media planning and execution search and performance max campaigns.
• Knowledge of current digital media landscape and ability to optimize performance campaigns –
• Customer-oriented mindset.
• Excellent communications and interpersonal skills.
• Able to prioritize and work proactively with efficient time management skills.
• Resilient and open minded.
• Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.
• Connected with our Mission and a more sustainable Future.

We Offer:

• Competitive salary based on experience and qualification.
• 25 Days annual holiday allowance plus bank holidays.
• Workplace pension
• Commuting Allowance
• Team building events and employee learning opportunities.

About BYD

BYD is a leading, high-tech multinational company, based in Shenzhen, China. It operates in four core fields of IT, automotive, new energy, and rail transit and employs over 500,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team