Search Marketing Specialist

Match Digital; London; On-site; GBP 35,000 - 40,000; Full time

Job summary

A leading digital growth agency is seeking a Paid Media Executive in London, focusing on delivering localized paid media campaigns across various platforms, including Google and social media. This role offers a unique opportunity for professional growth within a fast-paced startup environment, emphasizing employee development and a favorable work-life balance.

Benefits

Great work-life balance

Opportunity for remote work

Employee development programs

Qualifications

• Experience in setting up and managing paid media accounts.
• Knowledge of GA4, Google Search Console, and Google Tag Manager.
• Familiarity with both paid search and paid social channels.

Responsibilities

• Deliver localised paid media campaigns across various platforms.
• Manage paid media performance across multiple accounts.
• Lead campaign launches for new clients, promotions, and services.

Skills

Paid Media Experience

Knowledge of GA4

Understanding of Creative Strategy

Exposure to Digital Marketing Channels

Tools

Google Search Console

Google Tag Manager

Job description

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We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.

You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows.

As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM and email.

Employee development is seen as core to their success – so this is a good chance to learn new and brush up on existing skills. Additionally, as a startup they offer great work-life balance including the ability to work remotely.

The role

This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and develop new skills along the way.

The Paid Media Executive will play a key role in the delivery of localised media campaigns across both paid search and paid social.

The role of a Paid Media Executive:

• Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
• Stay apprised with new technology and opportunities to further our innovation in the paid media space.
• Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and optimising towards KPIs.
• Feedbackon campaign performance, trends, and actionable insights to the team.
• Lead campaign launches for new clients, promotions, and new services - including setup, ad copy, and tracking.
• Implement creative and ad copy refreshes that lead to increased engagement and performance.
• Complete monthly and quarterly audits and execute on key recommendations.
• Troubleshoot technical issues with support teams.

A Paid Media Executive should have:

• Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing and optimising accounts.
• Knowledge of GA4, Google Search Console and Google Tag Manager
• Experience working with both paid search and paid social channels.
• Experience with creative strategy and landing page structures to enhance campaign performance.
• Exposure to digital marketing channels, especially local campaigns.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Hospitals and Health Care, Health and Human Services, and Retail Health and Personal Care Products

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