Search Marketing Executive - Hybrid

Ironmongery Direct; Basildon; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading supplier in architectural ironmongery seeks a Search Marketing Executive passionate about digital marketing. This pivotal role focuses on enhancing PPC and SEO strategies, managing significant budgets, and contributing to company growth in a fast-paced environment. Join a dynamic team where your insights will help shape the future of the business.

Benefits

25 days annual leave plus public holidays

Hybrid working arrangements

40 hours of annual training and development

Subsidised private healthcare

Health & Wellbeing support

Performance-related annual bonus

Staff discounts on products

Long service awards

Two paid volunteer days per year

£500 refer-a-friend incentive

Qualifications

• Experience in managing Google Ads and Bing Ads.
• Ability to analyse data and derive insights.
• Strong organisational skills and attention to detail.

Responsibilities

• Optimize PPC campaigns and drive revenue growth.
• Run regular reporting and competitor analyses.
• Manage campaigns across Google Ad types including Shopping and Display.

Skills

Google Ads

Bing Ads

Analytical Skills

Communication

Microsoft Excel

Tools

Google Analytics

Google Tag Manager

Data Studio

Job description

About Us

At IronmongeryDirect, we've been a trusted name in architectural ironmongery for over 50 years. What started as a traditional ironmongery shop has since grown into the UK's leading direct supplier, delivering thousands of parcels each week. With a vast range of over 18,000 high-quality products available for next-day delivery, we're the reliable choice for tradespeople who value efficiency, expert advice, and top-tier service. If you're looking to be part of a dynamic, growing company that's built on a foundation of trust and excellence, we'd love to hear from you.

About the Role

Are you ready to take your digital marketing career to the next level? At IronmongeryDirect we're on the hunt for a Search Marketing Executive who's passionate about performance and driven by results. This is your chance to make a real impact in a fast-paced, data-led environment, where your ideas and skills won't just be seen, they'll shape our success.

In this exciting role, you'll be at the heart of our PPC and SEO strategy, optimising campaigns, discovering new growth opportunities, and driving serious revenue. From managing our Google Ads accounts across Text, Shopping, and Display, supporting SEO opportunities, and working with our agency partners.

What makes this role special? You'll be working with multi-million-pound budgets and collaborating with an expert team that thrives on data and innovation. As our top-performing digital channel, Search plays a major role in the business and gets visibility at the highest levels. Your work won't just be part of the process, it will drive the business forward and help shape the future of both our Paid and Organic strategy.

We offer a hybrid working model, with one day in the office and four from home, giving you the flexibility to work in a way that suits you. Most importantly, you'll be part of a dynamic and collaborative culture where your impact truly matters.

If you're ready to grow your career, manage big budgets, and have fun doing it, apply now and help us keep IronmongeryDirect at the top of the search game.

Key Responsibilities

• Take the reins on our day-to-day Google Ads campaigns. You're the driver behind our paid search performance.
• Deliver insights that matter. You'll create regular reports (weekly, monthly, quarterly) that help inform strategy and keep the wider team in the know.
• Tweak and fine-tune our product feed to get the best out of our Shopping campaigns.
• Dig deep into data. Run keyword research and analyse current PPC campaigns to unlock smarter performance.
• Manage it all alongside our Search Manager, from Text to Shopping to Display (and even programmatic partners), you'll keep our campaigns running.
• Spot opportunities before anyone else. Track campaign performance, identify new growth areas, and optimise to hit KPIs.
• Create standout content and ad copy.
• Keep an eye on the competition. Regularly run competitor analyses and auction insights to stay one step ahead.
• Stay up to date. Keep up with the latest trends and tech in both Paid and Organic Search.
• Own exciting projects. Take charge of ad hoc initiatives that make a real impact across the team and the wider business.

About You

• Proficiency in PPC platforms. Hands-on experience with Google Ads & Bing Ads.
• Experience with all Google campaign types, including Search, Shopping, Display, Video, and Performance Max (ideally with an e-commerce focus).
• Analytical Skills. The ability to analyse data, identify trends, and draw meaningful conclusions.
• Communication and presentation skills, both written and verbal, with the ability to provide actionable insights for all levels of an organisation.
• Advanced knowledge of Microsoft Excel/Google Sheets.
• Demonstrate alignment with our company culture.
• Strong organisational skills and attention to detail.
• Working knowledge of reporting tools such as Google Analytics and Data Studio.
• Understanding of PPC conversion tracking including Google Tag Manager.
• Understanding of wider digital marketing mix, including SEO.

What We Offer

• 25 days annual leave plus public bank holidays.
• Hybrid working arrangements
• 40 hours of training & development investment per employee annually.
• Private healthcare (subsidised) for employees and their families.
• Health & Wellbeing support via Health Shield, including claim-back medical costs, EAP services, GP Anytime, and the Thrive wellbeing app.
• Performance-related annual bonus.
• Bi-monthly WOW awards for outstanding contributions.
• Staff discounts on our extensive product range.
• Long service awards.
• Two paid volunteer days per year.
• £500 refer-a-friend incentive scheme.

Become a part of the IronmongeryDirect team, where expertise, collaboration, and customer success are at the heart of everything we do. Apply now and take the opportunity to make a meaningful impact in a dynamic, fast-growing environment!