Search Engine Optimization Specialist

Digital Waffle; Metropolitan Borough of Solihull; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing service provider in Solihull seeks a Senior SEO & Content Specialist to drive the organic search strategy and enhance content performance. Candidates should have 2–3 years of experience in SEO/content roles and strong copywriting skills. The role offers a competitive salary, flexible hybrid working, and 25 days holiday. Join a supportive team culture aiming for significant business impact.

Benefits

Competitive salary

Flexible hybrid working

25 days holiday

Free membership to company's core product

Qualifications

• 2–3 years of experience in an SEO/content-focused role (agency or in-house).
• Strong copywriting skills and ability to adapt tone across family and B2B audiences.
• Commercial and data-driven mindset with a passion for testing and optimising.

Responsibilities

• Take ownership of the organic search strategy.
• Optimise high-traffic landing pages and blog content.
• Conduct keyword research, performance analysis, and competitor audits.

Skills

SEO optimisation

Copywriting

Data analysis

Keyword research

Project management

Tools

Google Search Console

GA4

Semrush

Ahrefs

Job description

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Base pay range

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I’m working on behalf of a fast-growing, purpose-driven business in the UK leisure and family sector to find a talented Senior SEO & Content Specialist. If you thrive on combining data-led performance strategy with compelling storytelling, and want your work to make a real difference -this one’s for you.

The company is an industry leader in its space and is scaling rapidly across both its B2C and B2B offerings. With an ambitious marketing roadmap, this role is central to driving organic visibility, content performance, and membership growth.

About the Role:

As Senior SEO & Content Specialist, you’ll take full ownership of the organic search strategy — from optimising high-traffic landing pages and blog content, to shaping persuasive copy for membership products and campaigns.

You’ll be responsible for:

• SEO optimisation across listings, ticket pages, and blog content using best practice techniques
• Conducting keyword research, performance analysis, and competitor audits
• Monitoring performance via Google Search Console, GA4, and Semrush
• Leading copy strategy to drive VIP product conversion, engagement, and brand consistency
• Staying on top of SEO trends and turning insights into action across campaigns
• Collaborating with the wider marketing team to shape tone of voice and user journeys

What We’re Looking For:

• 2–3 years of experience in an SEO/content-focused role (agency or in-house)
• Strong copywriting skills and the ability to adapt tone across family and B2B audiences
• Proficient in tools like Google Search Console, GA4, Semrush or Ahrefs
• Commercial and data-driven mindset with a passion for testing and optimising
• Highly proactive, self-motivated, and collaborative in fast-moving environments
• Bonus if you’ve used Mailchimp or Monday.com

What’s on Offer:

• Competitive salary based on experience
• Flexible hybrid working
• 25 days holiday
• Free membership to the company’s core product (with access to top UK attractions)
• Regular opportunities to see your work directly impact business performance
• Supportive team culture and opportunities for progression in a scaling business

If you’re ready to step into a role where your SEO and content expertise will drive real growth — I’d love to hear from you.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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