Search Engine Marketing Manager (SEM)

Aquent; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a dynamic team as a Search Engine Marketing (SEM) Manager, where you will drive new business acquisition through innovative SEM strategies. This role offers a unique opportunity to shape the digital landscape of a leading brand in the insurance market, recognised for its entrepreneurial spirit. Collaborate with an award-winning team to optimise campaigns, manage agency partnerships, and extract actionable insights from data. If you're passionate about SEM and eager to make a tangible impact, this is the perfect opportunity for you to thrive in a supportive and inclusive environment.

Benefits

Subsidized health plans

Vision and dental plans

Paid sick leave

Retirement plans with a match

Free online training through Aquent Gymnasium

Qualifications

• Proven experience in coordinating SEM campaigns, especially agency-side.
• Strong understanding of PPC and SEO management.
• Excellent skills in process management and administration.

Responsibilities

• Oversee SEM activities including PPC, SEO, and affiliate marketing.
• Manage and optimise PPC campaigns for performance and cost.
• Collaborate with marketing stakeholders to enhance customer experiences.

Skills

PPC Management

SEO Campaign Management

Digital Analytics

Process Management

Numeracy Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics 4

Excel

Looker Studio

Google Search Console

SA360

AWIN

Job description

Elevate your career in search engine marketing and make a tangible impact on a leading brand in the insurance market. You’ll join a dynamic team recognized for its innovative approach and exceptional results. This role offers a unique opportunity to shape the digital landscape and drive significant growth for a company known for its entrepreneurial spirit and commitment to excellence.

As the Search Engine Marketing (SEM) Manager, you will play a pivotal role in driving new business acquisition through organic and paid search channels. Collaborate with an award-winning team, recognised with numerous industry accolades, and contribute to a brand that stands apart in a competitive market. Your expertise will be essential in optimising campaigns, managing agency partnerships, and extracting actionable insights from data to maximise ROI. This role offers a unique blend of strategic thinking, hands-on execution, and collaborative teamwork, allowing you to make a significant contribution to the company’s success.

Key Responsibilities:

1. Oversee day-to-day SEM activities, including PPC, SEO, and affiliate marketing, to achieve business targets.
2. Manage and optimise PPC campaigns, focusing on performance, reporting, and cost management.
3. Plan and execute SEO workstreams, driving continuous improvement and aligning with commercial priorities.
4. Maintain and expand the existing affiliate marketing footprint.
5. Manage agency project teams, providing guidance and training to junior members.
6. Support regular forecasting and budget planning exercises.
7. Collaborate with marketing stakeholders to develop website content, enhance customer experiences, and contribute to the ongoing development of company websites.
8. Stay informed about the latest developments in SEM marketing, particularly in LLMs, Generative AI, First Party Data, and online tracking & attribution.
9. Ensure all marketing activities comply with company policies, including compliance, conduct, consumer duty, and privacy.

Must-Have Qualifications:

1. Proven experience in coordinating and delivering SEM campaigns, agency-side.
2. Strong understanding of core SEM disciplines, including PPC and SEO campaign management.
3. Excellent process management and administrative skills.
4. Strong numeracy and digital analytics skills, with proficiency in tools like Excel, Looker Studio, Google Analytics 4, Google Search Console, SA360, and AWIN.

Nice-to-Have Qualifications:

• Marketing experience in a regulated industry such as finance.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description

A leading brand in the insurance market, recognised as setting the standards others try to emulate. As one of the most entrepreneurial and nimble businesses in the sector, they prefer to focus on those parts of the industry which are more difficult and more unusual. It’s a successful approach and one that’s seen them grow into a highly profitable business with a brand that is the envy of the industry.